Andrew Thomas is an accomplished marketing executive with over 15 years of experience in the CPG food and beverage industry. He is known for his strategic thinking, entrepreneurial mindset, and ability to drive profitable growth through innovative marketing and brand management.

Before joining Archer, Thomas held marketing leadership roles at several top CPG companies, including VP of Marketing at Wilde Chips, VP of Marketing at Chicken of the Sea, and VP of Brand Marketing at Soylent, where he led a variety of successful marketing and product development initiatives. He also served as Director of Marketing at PepsiCo, working on key brands like KeVita, Naked Juice, and IZZE Sparkling Juice, driving growth and market expansion across these portfolios.

At Archer, Thomas has spearheaded extensive research efforts to gain deeper insights into consumer segments within the meat snack category. His work has been crucial in defining the brand's target consumer and setting the stage for the launch of a distinctive, ownable brand identity.

A dynamic and engaging speaker, Thomas captivates audiences with his forward-thinking approach to marketing and branding. His unique blend of practical experience and visionary insights make him invaluable for those looking to understand the future of CPG, consumer behavior, and innovative marketing strategies and who want actionable takeaways that inspire and challenge the status quo.