Sustainability Expert
Business Coach
<p data-block-key="n1dg2">Max Calcaterra is an accomplished and deeply passionate Amsterdam-based E-Commerce entrepreneur, international business consultant, and strategic partnership builder with over $3,000,000 in e-comm sales under his belt. He has always had an eye for helping people and for helping businesses through both professional and extracurriculars, where he has made most of his lifelong connections.</p><p data-block-key="aclbr">His fond love of the European way of life and their prioritization of relaxation led him to discovering his next big project- Nordic Ways. In Europe, saunas are used daily for recreational, medical, and spiritual purposes. However, in the U.S., 3 out of 4 people aren't sweating enough, which aids to an already massive health crisis. Stress, anxiety, and burnout from COVID and work is at an all time high and so Max set out to find the perfect solution. Max's mission is to make the full European spa experience, and the widely studied health benefits that come with it, available to all. Max firmly believes that the experience is the product, and he wants to make the best at-home spa experience possible.</p><p data-block-key="bn7i4">Max also runs his own international business consultancy firm in Amsterdam that helps enterprises of all sizes enter into new markets.</p><p data-block-key="dnn4g">Prior to Nordic Ways, he was former Head of Europe for one of NYC's fastest growing fin-tech company, Prizeout, where he locked in partnerships with many of the world's biggest brands such as Nike, Pizza Hut, ASOS, Adidas, Costa Coffee, Uber Eats, Hotels.com, Zalando, The Body Shop, TJX Group, Sainsburys, Arcadia Group, and more. He's achieved a Master's Degree in Entrepreneurship from the University of Amsterdam, where he currently lives, as well as a Bachelor's Degree from San Diego State's world-renowned International Business program (a top 10 worldwide IB program according to U.S. News & World Report).</p><p data-block-key="eepa9">He also formerly spearheaded <a href="http://healthconfirm.com/">HealthConfirm.com</a> Biotech (formerly known as LiveWellTesting.com), an online health and wellness testing website that sells at-home hormone testing kits. Through strategic partnerships with top labs in the U.S., he led the private labeling of the U.S.'s top hormone tests and led nationwide marketing initiatives. Now, it is a top 3 selling hormone test in the U.S. and is Amazon's choice for hormone tests.</p>