Experts

Michelle Songy, CEO and Founder, Press HookMichelle Songy, a former anti-corporate UK expat and recent mom turned second-time tech entrepreneur, is on a mission to bridge the PR gap for brands that know nothing about media relations.Michelle Songy is a serial tech entrepreneur and the founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists and journalists. As a PR industry change maker, she was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing and marketing businesses from start-ups to Fortune 500 companies.After relocating to London in 2014 for a finance management position with Coca-Cola, Michelle founded her first company, Cake Technologies. It became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express just three years later, in 2017.In 2020, Michelle founded her second entrepreneurial endeavor and passion project, Press Hook, a tech-enabled media relations platform specializing in promoting brands, especially small businesses. The Press Hook platform offers the first two-sided marketplace that intelligently connects brands seeking publicity with journalists seeking content. With Press Hook, lifestyle and consumer brands can easily and affordably get the media coverage they deserve with unprecedented speed, volume and reach.Michelle is a graduate of the University of Georgia, in the Terry School of Business with a degree in Management Information Systems.

Martine Lund Nielsen is the Chief Marketing Officer of Ella’s Flats, where she leads all brand, digital, and go-to-market efforts for the clean, all-seed cracker company. Martine brings deep expertise in marketing, digital strategy, e-commerce, and direct-to-consumer (DTC) growth, with a career spanning a variety of globally recognized brands. Originally from Norway, Martine has a personal connection to the product—Ella’s Flats are a nod to traditional Norwegian all-seed crackers, a staple she grew up enjoying. This cultural resonance fuels her passion for the brand and its mission to offer nutritious, clean-label snacks to health-conscious consumers. At Ella’s Flats, she is driving the company’s next chapter of growth, focused on expanding reach and deepening customer engagement nationwide.

Recognized by AdAge Magazine as one of the world’s leading “Marketing Technology Trailblazers” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience creating Revenue Growth Systems for Early Stage SaaS, Tech, and B2B Services Firms. Mark has delivered tens of millions of dollars in revenue for his clients often doubling revenues and pipeline in 90 days through his focus on building Revenue Systems that emphasize strategic approaches to revenue growth.  He is founder of Modern Revenue Strategies offering a "10X ROI B2B Growth Guarantee."

Marisa King is a seasoned marketing strategist, hospitality innovator, and motivational speaker with over 25 years of experience in the industry. As a trailblazer in the marketing world, Marisa has worked with some of the most influential brands, driving impactful strategies that blend creativity, data-driven insights, and consumer psychology to deliver exceptional results.As the author of "WTF is Happy?", Marisa brings a unique perspective to the discussion of happiness, mental well-being, and personal fulfillment. Her book challenges conventional ideas about what it means to be happy, combining humor, research, and real-world insights to inspire readers to redefine happiness on their own terms.Throughout her career, Marisa has been at the forefront of hospitality innovation, creating memorable experiences that engage and elevate customer satisfaction. Her work has earned her a reputation as a leader in the hospitality industry, known for her forward-thinking approach to guest experiences and her ability to transform concepts into successful, lasting brands.Beyond her professional achievements, Marisa is a passionate motivational speaker who shares her expertise and insights on everything from marketing and branding to mental health and personal growth. With her dynamic, engaging style, Marisa empowers audiences to challenge the status quo, embrace their potential, and live more authentic, fulfilling lives.Whether she’s crafting marketing campaigns, innovating in hospitality, or inspiring others with her message of empowerment, Marisa King is a force for positive change and a voice of wisdom for those seeking both personal and professional transformation.

Meet LiaBorn from her vision, Peppertux Farms continues to grow with her approach to clean living and sustainable manufacturing. She has extensive experience across consumer electronics and automotive before finally taking the leap!'Under her supervision, Peppertux launches numerous high quality products and entered top distributors and retailers around the nation! She is the visionary behind the Peppertux brand and product selection and thrives to keep the brand on the forefront of retail innovation.

Born in Houston, TX, to Vietnamese immigrant parents and raised in Germany, Khanh grew up immersed in a blend of cultures, each shaping her appreciation for craftsmanship, aesthetics, and storytelling. After studying Psychology in Boston, a chance connection with the coffee world through Jaho Coffee sparked a new passion - one that merged community, experience, and design. As Director of Brand Development for Jaho Coffee, Khanh honed an eye for how branding and visual identity shape the way people experience coffee.With a deep love for design’s ability to elevate the everyday, Khanh founded CHEEBXDESIGN, a creative studio dedicated to capturing the beauty in design and how it enhances perception - because a well-crafted experience, much like a well-brewed cup of coffee, is greater than the sum of its parts. Now, as co-founder of Dekáf Coffee Roasters, that philosophy extends to redefining decaf. Caffeine-free should never mean flavor-free, and great coffee should look just as good as it tastes.When not shaping the future of decaf, Khanh enjoys traveling, discovering new foods, spending time with family, and doting on her cat, Jeffery (who, much like a great design, brings endless joy in the simplest of ways).

Kelly Campbell is the Founder of Sunny Side Up Marketing, a content marketing consultancy based in Orange County, California. With over 15 years of experience across industries like technology, healthcare, consumer goods, and professional services, Kelly specializes in helping other founders and business leaders elevate their brands through storytelling, digital marketing, and thought leadership. A sought-after strategist, content creator, and speaker, Kelly expertly connects all the marketing and sales dots to create impactful strategies that drive results. When she’s not empowering businesses to grow and tell their stories, Kelly balances her career with being a dedicated 'mompreneur,' finding joy in the chaos of life with her high-school sweetheart husband and two young boys.

A North Carolina native, Kathryn Robinson is an accomplished alumna of the University of North Carolina at Charlotte. She graduated summa cum laude, earning an Honors Bachelor of Arts in Communication Studies, complemented by a minor in Journalism. Kathryn's professional journey spans diverse industries, both large and small, specializing in marketing and public relations. Her expertise lies in orchestrating brand creation, crafting dynamic marketing strategies, steering advertising campaigns, and executing public relations engagements. Kathryn's contributions extend to leading marketing research initiatives for industry giants such as McDonald’s, Chick-fil-A, and Delaware North.In 2017, Kathryn embarked on a new career chapter, stepping away from the corporate world to channel her multifaceted expertise into her own consulting business. For the next five years, she offered invaluable guidance to small businesses across sectors, advising them on operational and marketing strategies, innovative product concepts and functional formulations . Among her clientele were two burgeoning cannabis companies, where she discovered the profound wellness potential of the plant, especially when synergized with other natural, functional ingredients. Kathryn noticed a gaping void in the market for innovative wellness products tailored for the modern woman and transparent brands didn’t exist (until now). Armed with this insight and her profound industry and product formulation knowledge, Kathryn sought to not only fill these gaps but to revolutionize women's wellness landscape altogether. In November 2022, NOVA was born.Beyond her professional commitments, Kathryn is an ardent fitness enthusiast and a dedicated dog mom. She cherishes her daily ritual of tackling the New York Times crossword over a latte each morning and she devoutly attends Elevation e-church on Sundays. Kathryn's free time is often spent in the introspective study of scripture and philosophical works, delving into her latest fascination, and rapping her favorite Jay-Z songs (but not every word…).

Kate Fosson is the founder of Brand Pollinators, an organization that helps impact-driven consumer brands grow by leveraging the power of collaboration.Through her work Kate talks with founders every day, listening to their stories, discovering patterns in their operational and marketing challenges, and finding opportunities to join forces to make positive change.Some recent Brand Pollinators projects include:• Zero Waste Sampling Pilot at Expo West: https://www.expowest.com/en/Sustainability-Program/Environmental-Sustainability.html• Annual Impact-Driven Gift Guide: https://brandpollinators.com/impact-driven-gift-guide/• The Green Summit (speaker + featured product): https://www.youtube.com/watch?v=jYbm0MgA9o8Kate holds an MBA from American University, has spent 17 years working with socially and environmentally responsible companies (10 years with CPG brands), and has first-hand experience as an entrepreneur herself.

Julia is a marketing veteran who has over a decade of experience in branding, partnerships, content creation, influencer relations and marketing, endorsements, public relations, and social media. She has managed campaigns and partnerships for highly visible brands including BMW, Southwest Airlines, Gatorade, UnitedHealthcare and more.She spent 7 years at an agency based in Atlanta, GA as Director Marketing and ascended to Vice President of Branding by 2018. She oversaw all marketing activities for the firm and led branding strategy and execution for the high profile clients represented by the agency. Julia began consulting for brands and non-profit organizations in late 2021, and has helped guide and create marketing strategies that utilize athletes and influencers in meaningful ways - including charitable connections, PR and media opportunities, NIL partnerships, brand building, and endorsements. She joined Brutus Broth in 2023 as their Chief Marketing Officer, and is excited to be a part of a rapidly growing female-founded CPG brand.

As a former agency recruiter with a focus on manufacturing and technology, Jenni Morse is inspired by change and by the trailblazing footsteps of her late father. Jenni realized her dream of product-based entrepreneurship with Simpli Press. From there, Made Simpli was born–offering its flagship product Simpli Press for everyday coffee lovers. She now contributes bliss and and ease to the world from her home in Southern California where she resides with her husband, two sons, and two dogs.