Experts

A North Carolina native, Kathryn Robinson is an accomplished alumna of the University of North Carolina at Charlotte. She graduated summa cum laude, earning an Honors Bachelor of Arts in Communication Studies, complemented by a minor in Journalism. Kathryn's professional journey spans diverse industries, both large and small, specializing in marketing and public relations. Her expertise lies in orchestrating brand creation, crafting dynamic marketing strategies, steering advertising campaigns, and executing public relations engagements. Kathryn's contributions extend to leading marketing research initiatives for industry giants such as McDonald’s, Chick-fil-A, and Delaware North.In 2017, Kathryn embarked on a new career chapter, stepping away from the corporate world to channel her multifaceted expertise into her own consulting business. For the next five years, she offered invaluable guidance to small businesses across sectors, advising them on operational and marketing strategies, innovative product concepts and functional formulations . Among her clientele were two burgeoning cannabis companies, where she discovered the profound wellness potential of the plant, especially when synergized with other natural, functional ingredients. Kathryn noticed a gaping void in the market for innovative wellness products tailored for the modern woman and transparent brands didn’t exist (until now). Armed with this insight and her profound industry and product formulation knowledge, Kathryn sought to not only fill these gaps but to revolutionize women's wellness landscape altogether. In November 2022, NOVA was born.Beyond her professional commitments, Kathryn is an ardent fitness enthusiast and a dedicated dog mom. She cherishes her daily ritual of tackling the New York Times crossword over a latte each morning and she devoutly attends Elevation e-church on Sundays. Kathryn's free time is often spent in the introspective study of scripture and philosophical works, delving into her latest fascination, and rapping her favorite Jay-Z songs (but not every word…).

Where passion meets experience, you get Dave Phillips. A leader of the golfing world and a visionary thinker, Dave is devoted to helping others better themselves. This has manifested in Dave's two key areas of expertise: golf and coffee. A performance coach of almost 30 years (including 2023 Masters champion Jon Rahm), Dave Phillips co-founded the Titleist Performance Institute, the industry's largest golf, health, and fitness organization. You might have seen him on the Golf Channel, writing for Men's Health, Sports Illustrated, Golf Magazine, or in Golf Magazine's Top 100 teachers in America.As a performance professional, Dave has a front-row seat to the ingredients and products fuelling elite athletes, and through For Wellness, he delivers that knowledge straight to consumers. Dave is the mastermind behind The Good Stuff, which was not only the catalyst for Phil Mickelson's historic comeback to professional golf but also the very foundation of For Wellness.Ask Dave about coffee, functional nutrition, and his grand plans for the future of For Wellness.