female entrepreneur
Founder
female business owner
female founder
Alyssa is the founder of This Is Not Legal Advice, a legal-themed lifestyle brand that blends sharp design with the kind of honesty you’re not supposed to say out loud in court. A JD/Tax LLM student, mom, and longtime entrepreneur, Alyssa’s work spans more than just the law—she’s been in the food packaging manufacturing and beverage design industry since 2019.In 2023, Alyssa experienced both a traumatic brain injury and a concussion, which left her unable to read or tolerate light for months. It derailed everything, law school, business, parenting, and forced her to rebuild her approach to work and learning from the ground up. She adapted by creating visual tools, hand-drawing briefs, and rejecting every mold she was “supposed” to fit into.The experience became part of her brand’s ethos: blunt, resilient, and always a little rebellious. What started as inside jokes on T-shirts has grown into a movement for lawyers, students, and legal professionals who know that the system isn’t always fair, and that surviving it takes humor, grit, and a solid pair of pajamas.Whether she’s drafting designs, sourcing ingredients, or writing IRAC flowcharts while her daughter does spelling homework, Alyssa brings the same clarity and defiance to everything she touches.