Business Expert
Entrepreneurship Expert
E-commerce Expert
female business owner
female founder
Branding Expert
Amy Zalneraitis is the Co-founder and Chief Brand Officer of We Feed Raw, a direct-to-consumer raw dog food company delivering complete and balanced, species-appropriate meals to dogs nationwide. With a background in marketing, writing, and creative direction, Amy focuses on shaping the brand’s voice, visual identity, and storytelling, helping establish a higher standard for transparency, education, and trust in the pet food industry.We Feed Raw was originally founded by Amy’s sister, Alissa, whose deep love for dogs and commitment to animal welfare inspired the company’s mission. After Alissa’s passing in 2014, Amy stepped in alongside her family to help carry her sister’s vision forward and preserve the legacy she created.Today, Amy continues to steward the brand with a focus on integrity, education, and making biologically appropriate nutrition more accessible to dog owners. She remains deeply inspired by Alissa’s belief that dogs deserve food that works with their biology and supports true health, not just survival.