Experts

Josephine A. Lauren, MTS, (she/they) is an internationally-recognized queer and disabled author, activist, and incest survivor. Jo. earned a Masters in Theological Studies, then advanced their career as a minister in national and international contexts, a teacher, then a designer. Through their career path, they learned the value of social equity and the process of design thinking to reshape systems. Then Jo. integrated these skills with content creation and storytelling to build a business that helps mission-driven businesses to improve community development. In 2017, Jo. became an anti-incest activist and community organizer. Their story and suggestions on how to prevent and heal from incest have been published in over 30 outlets including Ms. Magazine, Yes!, America, Spirituality & Health, and Elite Daily. Every month, they author a new piece to subscribers on their Substack, RoadHEAD: Where Travel Meets Mental Exploration. As the co-founder of Incest AWARE, Jo. serves an alliance of individuals and organizations seeking to reignite the anti-incest movement in the US, as well as improve methods of incest prevention, intervention, recovery, and justice.

About the Author: JohnJohn is a seasoned academic writer and marketing expert at My Assignment Help, with over a decade of experience in delivering insightful content and academic guidance. Specializing in business and marketing subjects, John has helped thousands of students achieve academic excellence through his in-depth knowledge and practical approach. His passion for emerging trends and clear communication makes him a trusted voice in the academic writing space.Here is the latest article written by john.Top 10 Marketing Trends You Can’t Ignore in 2025The marketing world is evolving faster than ever, and 2025 is set to be a transformative year. With technology advancing and consumer behavior shifting, marketers must stay ahead of the curve to remain competitive. Whether you're a marketing professional, a business owner, or a student studying the field, understanding these emerging trends is essential.For students diving into marketing studies, keeping up with trends not only boosts academic performance but also prepares you for real-world applications. If you're looking to understand how these trends apply in case studies and academic tasks, consider exploring marketing assignment help to get expert insights and stay updated.1. AI-Powered PersonalizationArtificial intelligence is revolutionizing the way brands interact with consumers. From personalized emails to tailored product recommendations, AI is making customer engagement smarter and more effective.2. Voice Search OptimizationWith the rise of voice assistants like Alexa and Siri, optimizing for voice search is now a necessity. Marketers must adapt content to match conversational queries.3. Video Content DominanceVideo remains king in digital marketing. Short-form videos, especially on platforms like TikTok and Instagram Reels, will continue to drive engagement and conversions.4. Sustainability-Centric BrandingConsumers are becoming more conscious of the environment. Brands that showcase sustainable practices will not only build trust but also win loyal customers. Students studying this shift can seek assignment help Australia to explore sustainability in modern marketing strategies.5. Influencer Marketing 2.0In 2025, micro and nano-influencers will take the spotlight due to their authentic connections with niche audiences. Brands are shifting away from celebrity endorsements in favor of relatability.6. Social Commerce GrowthShopping directly through social media platforms is becoming the norm. Features like Instagram Shops and TikTok Shopping are turning content into sales channels.7. Augmented Reality (AR) ExperiencesAR allows customers to visualize products in real-time, offering an immersive shopping experience. Expect more brands to integrate AR into their marketing plans.8. Zero-Party Data CollectionAs privacy becomes more important, companies will rely on data that customers willingly provide. This direct data helps in creating more meaningful interactions.9. Chatbots and Conversational Marketing24/7 chat support powered by AI is enhancing customer service. In 2025, these bots will become even more advanced, capable of handling complex queries and improving customer satisfaction.10. Hyperlocal MarketingTargeting customers based on their specific location and preferences is on the rise. With improved geolocation tech, businesses can offer highly relevant deals and messages.Final ThoughtsStaying updated with these top marketing trends is essential whether you're working in the field or studying it academically. The marketing landscape of 2025 is more dynamic, digital, and data-driven than ever before. Understanding these shifts will help you craft effective strategies and future-proof your skills.For students who need assistance in aligning their assignments with these cutting-edge developments, professional marketing assignment help services can offer valuable support. With the right guidance, you can apply these trends effectively in your coursework and future career.

For two decades John Beck McConnico has developed award-winning creative strategies, campaigns, systems, and products for Fortune 50 companies such as Apple, Sony, and NBC—as well as early-stage and mid-growth startups. His areas of expertise include Visual Design, Art Direction, Creative Strategy, Brand & Product Development, and User Experience for web & broadcast media, applications, and consumer products.A strong believer in the power of collaboration and cross-pollination of creative ideas, he built Bespoke Watch Projects to offer equal parts Design, Product, and Service—with the customer being the paramount collaborator.

Jo's background as a history teacher meant that if she was going to build a business, it would have to be one that worked to make the world a better place - as she always felt that teaching does. Seeing first hand how historical and current disinvestment in her west side Chicago neighborhood had legacy effects on the residents and the economy was the inspiration for a savory business model. Starting with the idea that businesses should build communities, not extract from them, Keep It Savory Salt Co works to ensure that our ingredients support small urban farmers and vendors on Chicago's West Side. Each year since inception, she's found a way to build her list of local growers and grocers to ensure she is keep dollars in her neighborhood as long as possible. Jo's also an avid DIY-er, gardener, cyclist, and lover of food and laughter. Although a very decent cook, Jo admits that her partner is the real home chef and grillmaster. Jo's favorite place is at a dinner party with good friends and a proper cocktail in hand.

Joe McCambley is the Chief Marketing Officer at Saatva, the Smarter Luxury Sleep Company. He brings 40 years of innovative marketing experience to Saatva, the Smarter Luxury Sleep brand, across every consumer touchpoint. His goal is to bring that expertise to bear on the entirety of the marketing funnel and maximize the revenue generated by all of Saatva’s marketing channels, including retail, performance marketing, and all forms of brand building.

Drive marketing initiatives for nationally-recognized autographed sports memorabilia and trading card company.

15-time Ironman triathlete, Jen Rulon lives the life of a healthy human who loves to coach others to become the best versions of themselves. Living authentically takes just as much practice as training for your upcoming fitness goals. As a fitness expert, author, accountability coach, and motivational speaker, Jen encourages others to take risks and live their lives to the fullest.Through her social platforms and speaking engagements nationwide, she reaches an audience ready to hear what she has to say and implement the life lessons that have worked so well for her and her clients. Jen also leans into her educational background, having earned a master’s in kinesiology with an emphasis in exercise science.Telling her story on the TEDx stage and in national media outlets where she shares her 22+ years of coaching experiences, Jen shows us what fitness can look like for 50+. Through her Everyday Healthy Human podcast, Jen helps listeners to find their life’s purpose, age gracefully like fine non-alcoholic wine, and train themselves to figure out who they are as human beings and what they want out of life. She’s an expert on fitness, nutrition, strength training, and how to develop the mindset of an athlete to thrive.Jen has always lived and loved with passion, grit, and heart. She’s fearless and motivated to provide positive content and heartfelt wisdom. As one client put it, “She coaches the way she lives her life, which is beautifully and by example.”Between her speaking engagements, podcast, and book: Self Motivation Strategies for Women, Jen details how to tackle challenges head-on in a friendly, no-nonsense approach.

As a former agency recruiter with a focus on manufacturing and technology, Jenni Morse is inspired by change and by the trailblazing footsteps of her late father. Jenni realized her dream of product-based entrepreneurship with Simpli Press. From there, Made Simpli was born–offering its flagship product Simpli Press for everyday coffee lovers. She now contributes bliss and and ease to the world from her home in Southern California where she resides with her husband, two sons, and two dogs.

Jeff Scult is a Fashion Pro-Activist, Thought-Speaker on Regeneration, and the Creator & Designer of the eco-luxe, lovestyle brand, One Golden Thread. As a Social-Environment Impact Entrepreneur and brand soul “Conscultant,” his life purpose is to live his inner-gold, contagiously illuminating others to also shine and share theirs.Scult pivoted his journey at age 51 from a life amplifying other’s visions to finally expressing his own creations as a clothing designer. Jeff’s purpose-driven mission is One Golden Thread, the environmentally-regenerative fashion brand whose ethical materials, golden message, and regenerative model are devoted to connecting one to self, community, and to nature.Jeff’s spoken-word ignited his personal freedom journey, and his soul consultancy Drops of Gold support leaders to raise the bar on their mission and language. Jeff believes, "When we come into right-relationship with themes of interconnectedness, anything is possible. Everything is medicine. Everything is energy. Transcending the greatest lie - the illusion of separation - is we, nature and us, as one.”

Jeffrey is the Chief Financial Officer at Saatva, the premier online retailer of luxury mattresses in America. He is skilled in budgeting, financial reporting, finance, investment banking, and private equity.

Jeff O’Neill is a wine and spirits industry veteran, entrepreneur and CEO of family-owned and operated O’Neill Vintners & Distillers, a certified B Corporation. O’Neill’s commitment to sustainability translates across all aspects of the business, from encouraging sustainable winegrowing, to operating the county’s largest worm-powered wastewater treatment system, to testing the effects of regenerative farming in Paso Robles. All of this while producing high-quality, consumer-driven wines at scale. As a leader in environmental stewardship for over 20 years, Jeff is deeply committed to building a better and more sustainable future for the wine business and was recognized as Wine Enthusiast’s Person of the Year in 2022.