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Yep.

High-Performance, Clean Beauty for All: Bold Lashes & Brows, No Compromise.

Overview

Date Established 05/2023
Industries
Beauty
Website http://yepcosmetics.com
Social

About

We believe that true luxury in cosmetics should be defined by the quality of the product, not by its price tag or logo. Our mission is to provide high-quality cosmetics products that deliver real results, without charging exorbitant prices or relying on flashy marketing tactics. That's why we’re cutting out the middleman and selling directly to our customers. By doing this, we’re able to reduce our prices and make high-quality cosmetics products accessible to everyone.


We believe that everyone deserves access to effective and safe cosmetics that enhance their natural beauty and make them feel confident and empowered. That’s why we prioritize quality over everything else – from the ingredients we use to the research and development behind each product.

We’re committed to staying on the cutting edge of cosmetics innovation, seeking out new, exciting ingredients and formulations that can help our customers achieve their beauty goals. 


Ultimately, our goal is to empower our customers to feel their best and most beautiful selves, without having to pay a premium for a brand name. We believe that luxury should be accessible to everyone, and we’re passionate about delivering on that promise. Yep to your natural beauty, inside and out.

Founding Story

Dan Chau, founder of Yep, discovered his passion for the beauty industry while working with Johnson & Johnson on the agency side. He later transitioned in-house to help launch Neutrogena Naturals, the company's first natural brand, an experience that fueled his drive to develop clean and effective products. After noticing that many of his Asian female friends struggled with short lashes, and finding that existing lash serums were either overpriced or ineffective, Dan set out to create a solution. That journey led to the creation of Yep Lash XL.

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