|Founder||Joe Demin, Rachel Connors|
|Press Contact||Jenna Lee Scott|
Yellow Leaf Hammocks are crafted by 250 women artisans from the Mlabri, Hmong and surrounding ethnic groups in northern Thailand. Yellow Leaf’s unique partnership with the tribes provides families with the security of a stable, growing revenue source and helps them sustain their cultural heritage. The life-changing success of the social enterprise has led Yellow Leaf Hammocks to be independently audited and recognized as a “Best for the World” b-Corp (alongside brands like Patagonia and TOMS) for the past 7 years.
Yellow Leaf is transforming the hammock industry in an alliance with Kiva, an international non-profit that expands financial access to underserved communities. The contracts with the artisans provide seed capital, training and guaranteed work. About 95% of the Yellow Leaf Hammocks artisans are women, and the direct partnerships empowers them to vault from making less than $1 a day into the long-term stability of the middle class. While farmers working with a fair trade organization might see a 20% bump in their income, Yellow Leaf artisans realize 500%-1,000% increases. Hammock weaving is flexible work, ideal for mothers who can work from home and make their own schedules. The average monthly income is comparable to a college-educated teacher in their region. 100% of weavers’ children can attend school instead of working in the fields, permanently breaking the poverty cycle in one generation.
Yellow Leaf Hammocks are uniquely designed never to wobble or flip. Their super soft yarn won't ever chafe your skin or leave a waffle-print on your backside. Each hammock has its own unique pattern and color sequence and is signed by its weaver. Masterful craftsmanship is the hallmark of each Yellow Leaf hammock, consisting of 2 to 4.5 miles of yarn and 150,000-plus interwoven loops. The meticulous weaving process takes over three days and can't be replicated by a machine.
The husband-and-wife duo behind Yellow Leaf Hammock is Joe Demin and Rachel Connors, who share a profound commitment to building a better world.
Demin and Connors took “Shark Tank” by storm in 2020 and were the first entrepreneurs coming onto the show asking for $400,000 and walking out with a $1 million investment, from billionaire social entrepreneur Daniel Lubetzky, the founder of KIND Snacks.