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Yellow Leaf Hammocks

Eco-luxe and ethically-made hammocks


Founder Joe Demin, Rachel Connors
Headquarters None
Press Contact JLS PR


Yellow Leaf Hammocks are crafted by 250 women artisans from the Mlabri, Hmong and surrounding ethnic groups in northern Thailand. Yellow Leaf’s unique partnership with the tribes provides families with the security of a stable, growing revenue source and helps them sustain their cultural heritage. The life-changing success of the social enterprise has led Yellow Leaf Hammocks to be independently audited and recognized as a “Best for the World” b-Corp (alongside brands like Patagonia and TOMS) for the past 7 years.

Yellow Leaf is transforming the hammock industry in an alliance with Kiva, an international non-profit that expands financial access to underserved communities. The contracts with the artisans provide seed capital, training and guaranteed work. About 95% of the Yellow Leaf Hammocks artisans are women, and the direct partnerships empowers them to vault from making less than $1 a day into the long-term stability of the middle class. While farmers working with a fair trade organization might see a 20% bump in their income, Yellow Leaf artisans realize 500%-1,000% increases. Hammock weaving is flexible work, ideal for mothers who can work from home and make their own schedules. The average monthly income is comparable to a college-educated teacher in their region. 100% of weavers’ children can attend school instead of working in the fields, permanently breaking the poverty cycle in one generation.

Yellow Leaf Hammocks are uniquely designed never to wobble or flip. Their super soft yarn won't ever chafe your skin or leave a waffle-print on your backside. Each hammock has its own unique pattern and color sequence and is signed by its weaver. Masterful craftsmanship is the hallmark of each Yellow Leaf hammock, consisting of 2 to 4.5 miles of yarn and 150,000-plus interwoven loops. The meticulous weaving process takes over three days and can't be replicated by a machine.

Founding Story

The husband-and-wife duo behind Yellow Leaf Hammock is Joe Demin and Rachel Connors, who share a profound commitment to building a better world.

Demin and Connors took “Shark Tank” by storm in 2020 and were the first entrepreneurs coming onto the show asking for $400,000 and walking out with a $1 million investment, from billionaire social entrepreneur Daniel Lubetzky, the founder of KIND Snacks.


Signature Hammock
Signature Hammock $199.00
Chair Hammock
Chair Hammock $179.00
The Hammock Throne
The Hammock Throne $3999.00
Hammock Stand Frame
Hammock Stand Frame $249.00
Vista $399.00

Team Bios

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Joe Demin


see bio
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Rachel Connors


see bio




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Architectural Digest - Apr 26, 2023 22 Best Hammocks for Outdoor Napping "From ethereal handwoven hammocks to colorful polyester alternatives, the options are limitless, no matter if you’re using them indoors or out"
CNN - Apr 18, 2023 The 25 best hammocks perfect for relaxing in any outdoor space "It really doesn’t get more relaxing than a hammock. We’ve rounded up some top-rated hammock styles, from super lightweight and perfect for backpackers and campers to hammock chairs ideal for patio lounging to versions that come with their own steel stands. Grab your sunscreen, favorite sunglasses, that book you’ve been dying to read and a tall, cold drink (preferably accented with a tiny umbrella). It’s hammock time."
House Beautiful - Apr 15, 2023 13 Hammock Chairs to Infuse Your Space With Island Glamour "Yellow Leaf Hammocks are some of the best on the market, so it should come as no surprise that this pick is one of our personal favorites. "It literally feels like a hung," Associate Shopping Editor Jessica Cherner says. "It's actually really easy to get into and the sides tuck around you while you rock. It feels really nice!""
Forbes - Apr 14, 2023 The Best Hammocks To Get Your Backyard Ready For Summer "As seen on Shark Tank, Yellow Leaf’s Signature Mojave Hammock lends itself to providing the nap of your dreams. Handwoven with the brand’s triple-weave construction, this hammock combines 150,000 loops together for a durable and versatile experience."
Food & Wine - Apr 14, 2023 The 9 Best Hammocks for Lounging in Style "Yellow Leaf’s hammocks are well-known in the jet-set circle, thanks to their presence at luxury resorts worldwide, especially those with beachfront vistas."
List23 - Apr 07, 2023 Shark Tank Update: Where Are They Now? "While hammocks are quite relaxing and have a large customer base in Thailand, most of them are made from plastic and aren't biodegradable. Interestingly, entrepreneurs Joe Demin and Rachel Connors encountered a unique kind of hammock used by people from the Mlabri Tribe."
Real Simple - Apr 04, 2023 The 10 Best Hammocks of 2023 "After appearing on Shark Tank, Yellow Leaf Hammocks became immensely popular for its lightweight, handwoven, and comfortable hammocks. It’s available in two sizes: the classic hammock holds up to 400 pounds, while the family hammock holds up to 550 pounds."
VICE - Mar 28, 2023 The Best Hammocks for Maximum Chillaxin’ "All of these lightweight and easily packable options are perfect for on-the-go. Whether you’re gearing up for a full-on camping trip, or just a day hike with a really stunning vista, there’s no better way to relax than getting off the ground and away from creepy-crawlies. Our favorites are made of nylon with mesh bug nets and built-in storage pockets."
Travel + Leisure - Mar 16, 2023 The 9 Best Hammocks of 2023, Tested and Reviewed "The best hammocks are perfectly portable ways to ensure you always have a place to kick back and relax. We tested over 21 hammocks and found lightweight favorites for camping, the comfiest loungers to add to your backyard, the best buys fit for two, and much more."
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Yahoo Life - Nov 29, 2022 32 Best Gifts for Hosts During the Holidays and Beyond "You’ve got sports-viewing sessions and tailgates, barbecues and brunches, happy hours and birthdays, and a whole slew of holiday parties."
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Architectural Digest - Apr 21, 2021 No Need to Mess Up Your Bed: These Are the Best Hammocks for Napping
Fast Company - Aug 04, 2020 This Social Enterprise’s Woven Hammocks Are The Perfect Backyard Addition—And Look Great Indoors, Too
CNBC International - May 18, 2020 ‘Shark Tank’: Why Multiple Sharks Wanted A Piece Of This Hammock Company—That Walked Away With a $1 Million Deal


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