VANCOUVER — May 25, 2023 — Today, XYON Health Inc., a digital health and e-commerce company that designs science-backed solutions for people with chronic hair loss, announced the launch of two new formulas: XYON Rejuvenate Performance Shampoo Cedarwood and XYON Nurture Performance Conditioner Cedarwood. Both available for over-the-counter purchase, these products use ingredients that are scientifically proven to help target dihydrotestosterone (DHT), the hormone widely considered a leading cause of hair loss for men. Like all of XYON’s offerings, the Performance Shampoo and Conditioner are designed by specialist physicians and formulation scientists to empower those affected by hair loss and help them look and feel their best.

XYON Rejuvenate Performance Shampoo Cedarwood uses a plant-based, sulfate-free, color-safe formula that is gentle on the scalp, suitable for all hair types, and helps remove build-ups and excess oils. XYON Nurture Performance Conditioner Cedarwood is enriched with rosemary leaf extract and contains anti-inflammatory and moisturizing properties, which promote scalp health and help topical hair loss treatments work more effectively when applied. Both formulations combine a powerful blend of natural ingredients, including extracts of clover flower and saw palmetto, which research has shown helps target DHT.

“XYON was created from the conviction that hair loss in men is preventable, and through cutting-edge science, can be effectively treated in a way that maximizes benefits while minimizing health risks,” said Dr. Simon Pimstone, founder and CEO of XYON Health Inc. “Our new Performance Shampoo and Conditioner act as a perfect complement to our prescription offerings, and represent an important next step in our goal to facilitate and destigmatize open conversation about hair loss prevention.”

Chronic conditions like male pattern baldness affect a wide age range of men. According to the American Academy of Dermatology, by the age of 50, over 50 percent of men will have experienced some degree of hair loss. Led by a team with decades of scientific and clinical experience in hair loss treatment, XYON develops proprietary formulas designed to deliver superior results and empower hair loss patients to take ownership of their own health journeys. Since these conditions are also well-suited to telehealth treatment, XYON offers a seamless digital health specialist consultation service, which provides customers with unique and efficient access to leading expert dermatologists.

“As a medical practitioner with decades of experience treating hair loss, I respect and appreciate the level of scientific knowledge and expertise XYON brings in its approach to hair restoration,” said Dr. Ron Shapiro, medical director of Shapiro Medical Group and a leading expert in follicular unit hair transplantation. “The innovative research and access to specialist advice that are at XYON’s core are incredible differentiators, helping people who experience hair loss feel truly supported throughout every step of their journey.”

XYON Rejuvenate Performance Shampoo and Nurture Performance Conditioner are available now for purchase at xyonhealth.com and select salons from US$39 / CA$55.

About XYON:

XYON Health Inc. is a digital health company and provider of an e-commerce platform providing its customers access to specialist medical consultations and innovative hair health non-prescription and prescription offerings. XYON’s high-end brand delivers best-in-class topical offerings, designed to precisely target hair follicles while limiting systemic absorption. XYON’s unique offerings are created in partnership with leading manufacturing firms and R&D labs worldwide, focusing on safe ingredients and with a strong commitment to the environment. Founded by renowned medical specialists and hair restoration doctors who saw the quality-of-life challenges that hair loss has on the men and women they are caring for, XYON’s strong scientific and innovative foundation stands apart from other digital health offerings.

Media Contacts

Kenneth Kwong

Head of Product

XYON Health, Inc.

kenneth.kwong@xyonhealth.com

Sydney Torgov

Account Director

Chimera Collective

sydney@chimera-collective.com