WithLove's mission to "Bring Harmony to the Home" is challenging a $14 billion children's supplement industry built on fillers and false promises. The brand's Simple, Clean, and Real 8-ingredient solution consolidates what typically requires three separate expensive supplements into one daily scoop, helping parents reclaim control of their children's development without the begging or bribing.
The flagship product is a Protein, Probiotic, & Multivitamin powder that tastes like desert. Kids love it and it's parent approved. The solution is designed to make parents lives easier while also providing a clean, high efficacy source of nutrition for kids.
As health issues among American children reach epidemic levels, WithLove's founder insists the solution isn't found in more doctor visits or pharmaceuticals but in addressing the metabolic crisis happening at kitchen tables across the country – a message resonating so powerfully with modern parents that the company can barely keep their clean-label products in stock.
Founding Story
Allen Kennedy Brouwer's breaking point came when his daughter's picky eating habits and behavioral issues converged into a perfect storm of family stress. Her picky eating went to full on refusal to eat, which then lead to ADHD like tendencies, Poor Comprehension, and Insomnia. It broke the home.
A natural health expert with a background in developmental psychology, Allen discovered the hidden link between his daughter's nutrition deficiencies and her mood swings, focus problems, and insomnia.
IT WAS HER GUT!
After weeks of research and countless kitchen experiments, he created a revolutionary formula combining grass-fed protein, probiotics, and methylatedvitamins that not only tasted like dessert but transformed his daughter's health and behavior practically overnight.
What began as a desperate father's solution evolved into WithLove when Allen partnered with his friend Eric, whose children were battling serious health issues from mold exposure.
Together, they developed the clean, 8-ingredient 3-in-1 powder that's now helping over 7,000 families nationwide break free from the cycle of nutritional battles.
Unlike mass-market alternatives loaded with chemicals, fillers, and sugar, WithLove's meticulously sourced formula is helping children develop properly while giving parents what Allen calls "the witches brew" effect - transforming chaotic households into harmonious homes without the begging, bribing, or battling that makes mealtime miserable for so many American families.
Allen Brouwer is a visionary entrepreneur and seasoned leader in the D2C space, with a track record of building and scaling purpose-driven brands since 2015. As the Co-Founder and CEO of WithLove, Allen launched his newest venture to help families create more harmony in the home through clean, science-backed nutrition for kids and parents alike.
A two-time Inc. 5000 honoree and winner of both the Shopify Build a Business and Build a Bigger Business competitions, Allen has scaled multiple businesses to international success and even had the honor of ringing the NYSE opening bell—twice.
Beyond his own ventures, Allen has advised some of the world’s most recognized brands and entrepreneurs. He brings a rare blend of creative vision, operational discipline, and heart-centered leadership to every company he touches.
