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We Feed Raw
The #1 Pre-made Raw Dog Food Company
Overview
| Date Established | 01/2009 |
| Founder | Alissa & Amy Zalneraitis |
| Industries |
Health & Wellness
Food
Pets
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| Website | https://www.wefeedraw.com |
| Social |
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About
We Feed Raw is a direct-to-consumer raw dog food company delivering complete and balanced, species-appropriate meals to dogs nationwide. Our mission is simple: make raw feeding safe, approachable, and doable for dog owners who want to support their dog’s long-term health without the burden of sourcing, prepping, or guessing.
Our meals are designed to support dogs at a metabolic level. By prioritizing meat-first nutrition and minimizing unnecessary carbohydrates and ultra-processing, our food works with a dog’s biology to support healthier digestion, steadier energy, reduced inflammation, and overall metabolic health. This isn’t about trends. It’s about feeding dogs the way their bodies are designed to thrive.
We Feed Raw offers pre-portioned, AAFCO-compliant meals for dogs of all life stages in six protein-forward recipes: beef, venison, lamb, duck, chicken, and turkey. Every recipe is complete and balanced, developed with guidance from veterinary and nutrition experts, and reviewed by our team of trusted veterinary advisors.
We believe there is no one-size-fits-all approach to feeding dogs. That’s why we support flexible feeding, whether you choose to feed fully raw or partially raw alongside another food. Our meal plans are tailored to each dog based on age, weight, and activity level, so you can feed raw in a way that works for your routine and your dog’s needs.
Safety is foundational to everything we do. Our raw meals are produced in an SQF-facility and use high-pressure processing (HPP) to ensure food safety while preserving the nutritional integrity of raw ingredients. The result is raw food you can trust, without compromise.
At We Feed Raw, we’re a team of dog people, nutrition nerds, and industry challengers committed to raising the standard for what dogs eat. We don’t believe feeding well should be complicated. We believe the right food, delivered to your door, can make a real difference in your dog’s life.
Founding Story
We Feed Raw was originally founded by Alissa Zalneraitis, whose love for animals and deep concern about what dogs were being fed led her to question the status quo of the pet food industry. Long before raw feeding was widely discussed, Alissa believed dogs deserved food that honored their biology. Real meat. Real ingredients. Food that supports health, not just survival.
After Alissa’s passing in 2014, her family and her sister Amy made the decision to carry her vision forward. What began as one dog lover's conviction became a shared commitment to protect her legacy and continue building a company rooted in transparency, education, and better nutrition for dogs.
We Feed Raw was built to give dog owners access to food they could trust. Food made from fresh, biologically appropriate ingredients, thoughtfully prepared and nutritionally complete. With the guidance of veterinary experts and a Ph.D. animal nutritionist, the team works every day to challenge the idea that ultra-processed kibble should be the norm and to advocate for a return to the diet dogs are designed to eat.
At its core, We Feed Raw is about honoring dogs for who they are. Not small humans, not accessories, but animals with real biological needs. By making raw feeding safe, accessible, and part of everyday life, We Feed Raw exists to help dogs thrive and to carry forward the vision Alissa set in motion from the very beginning.
Team Bios

Dr. Richard Patton
We Feed Raw PhD Animal Nutrionist
Dr. Richard Patton has spent 40 years as an animal nutritionist, worked in 25 countries, and formulated diets for nearly every kind of animal. Patton has consulted for agriculture enterprises, zoos, foreign governments, Fortune 500 companies, local and regional feed mills, and pet food companies. An adjunct professor at Penn State for 15 years, he has 25 scientific publications, two patents, one book (on pet nutrition), and numerous popular press articles. You can learn more about expertise here.
Dr. Katie Woodley is the proud owner and expert holistic veterinarian of The Natural Pet Doctor. She integrates holistic medicine, such as acupuncture, herbal medicine, and nutrition, into conventional treatment plans, which improves the efficacy of treatments and enables pets to live longer and more vibrant lives. She offers house consultations and telehealth options in the Northern Colorado region, and partners with conventional veterinarians to improve treatment outcomes and enhance well-being.
She is a small animal veterinarian who developed a passion for natural medicine while living in New Zealand. Her vet career was lucky enough to begin in the beautiful country of New Zealand. She was able to see how living off the land by growing vegetables and raising animals was the way to live the healthiest version of human life. Her pets were lucky to have lots of open space to run around in and were always at the beach or the river.
When she and her family moved back to the States five years ago, her husband unfortunately developed an autoimmune disease. As they researched natural medicine options for him to avoid the horrible side effects of the treatment options his doctors were providing him, Dr. Woodley realized that she was doing a disservice to animal patients by not offering these holistic options to them. She began down the integrative medicine route and has never been happier. She became certified in acupuncture and Chinese herbal medicine for pets, which has changed her entire practice and treatment outcomes.
Through nutrition, acupuncture, herbal medicine, essential oils, and supplements, every animal can achieve optimal health or feel their best even with a chronic illness or disease like cancer. She is continuously learning about other natural modalities and growing her knowledge base every day so she can help pets in new and exciting ways to help them thrive.
Amy Zalneraitis is the Co-founder and Chief Brand Officer of We Feed Raw, a direct-to-consumer raw dog food company delivering complete and balanced, species-appropriate meals to dogs nationwide. With a background in marketing, writing, and creative direction, Amy focuses on shaping the brand’s voice, visual identity, and storytelling, helping establish a higher standard for transparency, education, and trust in the pet food industry.
We Feed Raw was originally founded by Amy’s sister, Alissa, whose deep love for dogs and commitment to animal welfare inspired the company’s mission. After Alissa’s passing in 2014, Amy stepped in alongside her family to help carry her sister’s vision forward and preserve the legacy she created.
Today, Amy continues to steward the brand with a focus on integrity, education, and making biologically appropriate nutrition more accessible to dog owners. She remains deeply inspired by Alissa’s belief that dogs deserve food that works with their biology and supports true health, not just survival.
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