After years of dealing with acne and skin sensitivity, I started learning about cosmetic science. When I looked into products, I noticed 9/10 times, the brand was claiming benefits that weren't possible with ingredients that weren't even listed.

This discrepancy isn't a mistake, it's engineered.

The beauty industry was designed to keep consumer confused. That's why I built Utopia: to create the space I needed. Every product we carry go through are 3-step vetting process to ensure that the product will do what it claims.

The future of beauty is here.

-Trey Augliano,

Founder