I grew up as an athlete - a dancer, always on sports teams, always moving. Movement was a big part of my identity. But when I transitioned into corporate America, life changed. I was working long hours, injuries piled up - including breaking my foot in three places - and staying active became harder. Still, my competitive spirit never went away. Movement remained essential, not just for my body, but for my mental health and my sense of self.

The challenge was consistency. I needed variety - walks, fitness classes, spin, strength training - but I also needed footwear that could keep up. Shoes that were truly comfortable, versatile enough to carry me across activities, and stylish enough to feel good wearing anywhere. If a shoe isn’t comfortable, I won’t wear it. And if it doesn’t look good, I won’t choose it.

That tension became even clearer as I started traveling constantly. Living on and off airplanes, I couldn’t pack five different pairs of sneakers for five different occasions. I needed one pair I could train in, run in, wear through the airport, and still feel confident walking into a meeting. That’s when I realized I needed a shoe that fit my life, and I didn’t have to think about picking as my daily go-to. Comfort, versatility, and timeless style became non-negotiable.

Partnering with an expert manufacturer who had spent decades producing for the world’s top retailers and brands, we were able to bring that vision to life. By working directly together, we could design shoes with uncompromising quality and comfort - without the inflated price tags from major brands on the market.

That vision became UOVO. Our first two shoes reflect the way I live:

1. Flow – The ultimate “do-everything” shoe: supportive enough for training and comfortable enough for long walks or all-day wear.
2. Breeze – Our lightweight, sleek sneaker with soft cushioning that’s easy on your joints and versatile enough for both workouts and travel, while still looking polished.

In Italian, uovo means egg. Across cultures and philosophies, the egg symbolizes life, possibility, and abundance. For us, it’s about creating products that help you live fully - supporting your health, joy, and movement.

Whether you’re training for a goal, recovering from an injury, or simply moving to protect your well-being, our shoes are made to move with you.