Founded in Sweden by mother & daughter Christina and Lovisa Hahn, Under Your Skin was born from Lovisa's personal mission to create safe, effective products after facing hormone issues linked to harmful chemicals. All products are made in Sweden, developed alongside leading research institutions, and formulated with 100% clean ingredients and plant-powered complexes that are as safe for you as they are for the planet. The UYS fundamental purpose is to rid cosmetics of harsh chemicals, a pursuit reflected in across all brand facets. The company is setting a new standard for clean beauty by banning over 2,100 harmful ingredients–nearly double the EU standard and fare beyond the US's restricted nine.

Since its establishment in 2018, Under Your Skin has become the fastest-growing skin & scalp care solution companies across Scandinavia and Poland. The brand expanded to the US in Fall 2024 and has already been picked up by Credo Beauty in-stores & online, with additional retail partners being announced later this year.