Thread Performance is the first performance nutrition system built for developing athletes aged 12-24, powering the next generation of champions to train harder, recover faster, and perform under pressure. Its science-backed products, including an all-in-one holistic daily powder and two targeted capsules for sustained energy and stronger muscular development, are designed to fill critical nutritional gaps caused by poor diets, hectic schedules, and limited school meals. Founded by former NFL quarterback and elite quarterback coach Jordan Palmer, Thread is redefining how teens view, learn about, and utilize nutrition in their daily lives.
Founding Story
Founded by former NFL quarterback and elite quarterback coach Jordan Palmer, Thread was born from a critical insight: the nutritional and physiological needs of developing youth athletes are entirely different from those of adults, yet no performance supplements existed to support them during this crucial phase of training and development.
That gap became impossible to ignore after years of working with top-tier teen athletes. Jordan saw the risks and frustrations first-hand—kids were training hard, working with the right coaches, buying the best gear, yet nutrition was constantly an afterthought. Adult supplements weren’t designed for growing bodies—and in many cases, carried risks. Thread was developed to fill that void with the first science-backed performance nutrition supplements formulated specifically for young athletes, supporting sustained growth, recovery, and performance.
