Founded by former NFL quarterback and elite quarterback coach Jordan Palmer, Thread was born from a critical insight: the nutritional and physiological needs of developing youth athletes are entirely different from those of adults, yet no performance supplements existed to support them during this crucial phase of training and development.

That gap became impossible to ignore after years of working with top-tier teen athletes. Jordan saw the risks and frustrations first-hand—kids were training hard, working with the right coaches, buying the best gear, yet nutrition was constantly an afterthought. Adult supplements weren’t designed for growing bodies—and in many cases, carried risks. Thread was developed to fill that void with the first science-backed performance nutrition supplements formulated specifically for young athletes, supporting sustained growth, recovery, and performance.