Sign Up
Brands   /  Science & Research   / 
Screenshot 2023-10-27 at 12.45.52 PM.png


Date Established 01/2017
Founder Dan Freed
Headquarters 30 W 24th Street, Floor 11, New York, NY 10010
Science & Research
Immersive Technology
Health & Wellness
E-commerce & Retail
Press Contact Ethan Peck


Thesis Nootropics offers cognitive enhancement through personalized formulas of naturally derived ingredients designed to unlock the full potential of the human mind. Committed to redefining cognitive performance, Thesis pioneers the nootropics industry with its science-backed formulations, potent active ingredients, and dedication to quality. With a mission to empower individuals to take control of their health and well-being through natural and effective solutions, Thesis delivers personalized products that deliver noticeable results.

Founding Story

Driven by a personal journey towards better mental health, founder Dan Freed embarked on a mission to create products that would truly make a difference in people's lives and cognitive performance. Through extensive research, collaboration with experts, and a dedication to using the best ingredients, Thesis was born. Thesis believes that everyone deserves to live a vibrant and fulfilling life, and is committed to providing the tools and resources to help individuals achieve that.


Clarity $79.00
Logic $79.00
Creativity $79.00
Energy $79.00
Confidence $79.00
Motivation $79.00

Team Bios

Dan Freed is the founder and CEO of Thesis, which offers cognitive performance products formulated to improve a person’s focus, energy, memory, mood, confidence, and motivation. After struggling to focus throughout his childhood and dropping out of high school, Dan worked his way up the ranks of the restaurant industry, achieving saucier in a three-star Michelin restaurant. Facing burnout after a decade in hospitality, he resolved to go back to school -- a dream realized by his discovery of cognitive performance supplements, which changed his mental function and, in turn, transformed his life. After graduating from master’s programs at Yale and INSEAD, Dan launched Thesis to help others optimize their brain function and unlock their full potential.




Loading Related Guides...