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THE FULLEST

Overview

Founder Nikki Bostwick
Industries
Health & Wellness
Beauty
Lifestyle
Website https://thefullest.com/
Social

About

At The Fullest, we believe mental health is the foundation of wellness. Our mission is to help people meet each day with clarity and calmness, so they can show up as their best selves—both inwardly and in relationship with others.

We use clinically backed, time-tested dosages of saffron to support emotional well-being. Research shows that a 30 mg daily dose of saffron extract is effective in promoting a positive mood and overall mental health—and every saffron-based product we create is formulated with that studied amount in mind.

At The Fullest, every choice—from ingredient sourcing to packaging—is guided by a simple goal: to help you feel your best, naturally. With each cup or capsule, we invite you to pause, reset, and experience the calm clarity that saffron has offered for centuries.

Founding Story

Raised in a first-generation Iranian American household, Nikki Bostwick grew up surrounded by traditional Persian remedies and an early respect for the healing power of plants. Her curiosity led her to teach yoga, study plant-based nutrition at the Matthew Kenney Culinary School, and become Reiki certified, while traveling and learning from leading wellness pioneers around the world.

Through these experiences, Nikki realized that lasting wellness begins with mental health. Our mood shapes how we connect with ourselves and others, and simple daily rituals can help us heal and expand. What began as a platform to share this philosophy evolved into The Fullest—a product line centered on saffron, crafted to naturally support emotional balance and help people live life to the fullest.

Products

Saffron Threads
Saffron Threads $58.00
Saffron Latte 10 Single-Serving Sachets
Saffron Latte 10 Single-Serving Sachets $61.20
Saffron Capsules
Saffron Capsules $79.20

Team Bios

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Nikki Bostwick

Founder of THE FULLEST

see bio

As the founder of THE FULLEST and co-founder of other brands, I'm on a mission to inspire others to prioritize their well-being and happiness in every aspect of life. I'm also a mother of two—a role that constantly challenges and fulfills me in ways I never imagined. My journey into motherhood began with my high school sweetheart, Eric Bostwick, who is the love of my life and my partner in all my endeavors.

As a first-generation Iranian American, I learned many traditional Persian remedies that introduced me to the powerful and miraculous benefits of the plant world. Aware of the wisdom and value of ancient traditions, I went on to teach yoga, study plant-based nutrition at the Matthew Kenney Culinary School, and become Reiki certified. I then took some time to travel alongside renowned wellness pioneers and was exposed to many different healing modalities — some that have been used for centuries and others that are newer and use modern-day technologies.

Quickly, the impact and potential of these tools became apparent to me — and I realized the foundation for wellness starts with mental health. It’s our mood that affects how we show up in relationship with ourselves, our partners, our families, and our work colleagues. It’s through rituals and self care practices that we can heal our emotional wounds and expand our world. What began as a wellness platform to share this information quickly grew into a holistic product line to support people in elevating their mood and living their fullest life, naturally.

We live in Coastal Orange County, California, leading a life filled with purpose and intention. Together with my dad and sister, we co-founded The Honarkar Foundation for Arts and Culture in Laguna Beach. This foundation is our way of fostering creativity, supporting the arts, and enriching the cultural landscape of our community.

Outside of philanthropy, wellness and health freedom advocacy, I'm also unafraid to speak my mind, even when my opinions might be unpopular. The Nikki Bostwick Unfiltered podcast is my platform to share my personal journey, thoughts, and ideas, as well as conversations with like-minded individuals who appreciate honesty and authenticity.

Join me on this journey of self-discovery, growth, and making a positive impact in the world.

Retailers

Erewhon

Affiliates

ShopMy

Testimonials

“I had a patient who suffered from depression who had tried all the medication and treatments. Now he’s off all medication and on saffron. Saffron proved in a dramatic way that not only does it taste good, but it has the power to make us feel good, as well.”

Dr. Sadeghi

Founder of Entelechy Medical & Dental Community Center, Holistic Health Author

“If more people knew about the power of saffron, we would have less emotional pain in the world. Most of my patients who I’ve recommended saffron to have reported benefits in their mood and emotional state, which ultimately helps the body heal. The mind and body are the same. When the mind experiences ease, the body eases. When the mind heals, the body heals. Saffron is a game-changer in my practice.”

Dr. Calvin Ng

Holistic Chiropractor and Natural Health Care Practitioner

“As a functional medicine expert, I am a huge fan of multi-purpose supplements to avoid supplement overwhelm. Kinder Thoughts harnesses the superfood powers of three of my all-time favorite ingredients: Turmeric, Saffron, and MCT. It’s difficult to find a supplement that delivers on what it promises, without compromising on ingredient quality, but Kinder Thoughts follows through on both. I always recommend Kinder Thoughts to any of my patients looking to support a healthy mood and inflammation levels in a single supplement.”

Dr. Will Cole

Functional Medicine Practitioner

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