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The Daily Dress

The wear everywhere dress


Date Established 05/2023
Founder Alexa Alspaugh
E-commerce & Retail
Press Contact Amy Jackson


The Daily Dress is created by and for busy women. Women with an ever growing to - do list. Women who never seem to have enough time for themselves in the morning. When it comes to self-care, every moment counts. Finally, you don’t have to waste precious time in the morning putting together an outfit, and you don’t have to compromise style for comfort. With The Daily Dress, your day is already off to a smooth start.


The Clara Dress - Midnight
The Clara Dress - Midnight $238.00
The Clara Dress - Rose
The Clara Dress - Rose $238.00
The Clara Dress - Rust
The Clara Dress - Rust $238.00
The Clara Dress - Raven
The Clara Dress - Raven $238.00

Team Bios

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Alexa Alspaugh


see bio

Before founding The Daily Dress, Alexa did PR in New York City for David Yurman and Hermès. After having a baby, she felt like she couldn’t wear anything in her closet, either because it was dry clean only, required a strapless bra, wasn’t comfortable, or was too fussy with zippers or buttons. She only had a few minutes to get herself ready in the morning, which resulted in her wearing sweatpants every day. After a while, this became demoralizing. She didn’t feel like herself anymore and missed the feeling of putting on a cute outfit. She wanted a sophisticated dress with a flattering silhouette that also had a built-in bra, pockets, no zipper, and was machine washable. Alexa searched the internet high and low trying to find a dress that fit her needs, but everything she found came up short. It either looked too athletic, too frilly, or didn’t have the functionality she needed. So she set out to create it. Through painstaking attention to detail throughout the creation process, she is so excited to finally be able to share The Daily Dress with you.  

Alexa lives in Austin, Texas with her husband, son and cat.

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