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The Carry

Age powerfully, one weighted step at a time.

Overview

Date Established 11/2024
Founder Esther Sedgwick & Cortney Bigelow
Industries
Health & Wellness
E-commerce & Retail
Fitness
Website https://thecarry.co
Social

About

The first weighted vest and rucking brand purpose-built for women—tapping into the clinically backed fitness trend of walking while carrying weight. In a category long dominated by male-focused gear, The Carry is redefining the market with stylish, functional, products women actually want to wear.


Founding Story

Self-diagnosing perimenopause before the age of 40—and a challenging postpartum journey inspired us to create something new to help women get into strength training.

Team Bios

Boy mom. Wellness enthusiast. Tech/retail marketing pro.

Founder of The Grey Edit, a lifestyle blog where she’s partnered with top brands as an influencer, and The Grey Edit Photo, a platform dedicated to empowering women through self-love and branding photography. Along the way, she’s cultivated an engaged community of over 70k passionate about confidence, style, and growth.

Mother of two. Ex Microsoft exec. Writer. Athlete.

Spent 10 years at Microsoft launching hardware products: Windows Phone, Xbox, Microsoft Band, and Surface PCs. Most recently she served as a Marketing & GTM executive at two Seattle-based startups. Esther is the creator of Mad Alice—a Substack on women’s hormone health and longevity.

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