Tamarind Heads "Better-For-You" BBQ Sauce Expands Nationwide with the Fresh MarketMedium & Hot Varieties With a Superfood Tamarind Base Now Available in Over 170 Locations
Tamarind HeadsJun 10, 2025
New York, NY (June 10, 2025 )– Award-winning and globally inspired, Tamarind Heads BBQ Sauce is turning up the heat across the country. Known for its category redefining tamarind base and clean-label ingredients, the brand is now available in over 170 locations of The Fresh Market nationwide. This major retail milestone brings Tamarind Heads' unique, superfood-infused sauces to even more flavor seekers craving innovative, better-for-you condiments.
Tamarind Heads was honored with the 2024 sofi™ Gold Award for Best BBQ Sauce, recognizing its exceptional taste and quality. Produced in medium and hot varieties,the BBQ sauces offer a unique blend of tart, tangy, smoky, sweet, and spicy flavors. Vegan, gluten-free, and free from preservatives and high fructose corn syrup, the sauces meet the growing demand for wholesome ingredients, deep flavor, and modern versatility.
"Tamarind is a superfood that’s been part of our tables since childhood—whether in my Malaysian family’s soups and sambals or my partner’s Indian chutneys and curries. We created this BBQ sauce to celebrate those global and generational roots in a bold, tangy, and approachable way—without relying on the usual tomato or vinegar base,” said Brittney Lim, Co-founder. “This partnership with The Fresh Market helps us share a clean-label, flavor-forward BBQ sauce with more people across the country—and that’s something we’re deeply proud of.”
The Fresh Market, known for its curated selection of premium and specialty foods, provides an ideal platform for Tamarind Heads BBQ to reach consumers who value bold, globally rooted flavor. Tamarind Heads' expansion into Florida, the Carolinas, and Georgia connects the brand with longtime tamarind lovers and clean-label shoppers discovering its bold taste and superfood qualities for the first time.
Perfectly aligned with today’s trends for culinary versatility, Tamarind Heads BBQ isn’t just for ribs and brisket. Whether it's the tang in a rich stew, the kick in a sambar, or the balance in a Thai dipping sauce, tamarind is already a beloved ingredient across the globe. It tenderizes beef birria, brightens grilled fish, adds depth to pork ribs, balances pad thai, enriches enchiladas, sharpens vegetable curries, and brings zing to chickpea chaat and roasted cauliflower. Tamarind Heads BBQ bridges those traditions with a fresh twist.
For more information about Tamarind Heads and to find a store near you, visit www.tamarindheads.com and follow the brand at @tamarindheads.
About Tamarind Heads
Tamarind Headsbrings a bold, better-for-you spin to BBQ. Inspired by global kitchens and powered by tamarind, this award-winning brand crafts sauces that are clean, vibrant, and full of flavor. It’s BBQ for modern eaters—where tradition meets creativity, and taste never takes a back seat to quality.
About The Fresh Market
The Fresh Market is a destination for those looking to discover the best including convenient, restaurant-quality meals, hand-picked produce, premium baked goods, fresh-cut flowers, custom-cut meats and carefully curated offerings for holidays and special occasions.
Expansion News
Press Contact
About Tamarind Heads
Tamarind Heads offers a groundbreaking tamarind superfood base with clean, honest ingredients and bold, award-winning global flavor. The BBQ sauce is known for its perfect tangy spice complemented by a hint of sweetness and versatility across various cuisines including Asian, African, and South American. Their products have been highly rated and praised for their unique, delectable flavor and versatility in cooking. Tamarind Heads BBQ sauce also won the SOFI Gold Award for the best BBQ sauce in 2024.
Flavor Profile: Tart and tangy, with a bit of smoke, a hint of sweetness, and a punch of heat
Clean Label Forward: Just tamarind and 5 simple ingredients, no fillers, no concentrates, no corn syrup or additives; Vegan, Gluten-Free, No Preservatives, No Corn Syrup, No Emulsifiers - but still a 2-year shelf life
Superfood Base: Most BBQ sauces start with a tomato-vinegar base, this uses an innovative tamarind base which is a superfood known for its antioxidant properties. It’s a better-for-you BBQ that’s also award-winning for its flavor.
Versatile: We’ve seen fans use it on traditional BBQ, but also as a sandwich spread, dipping sauce for chicken nuggets, in stir-frys, great on roasted vegetables, and in chili, we’ve even had folks use it in a michelada and warm-spiced bourbon cocktails!
Jun 10, 2025
