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About

Stuffed States USA is a mom-owned small business built on the simple idea that home should be huggable. Founded by Stacey McLaughlin, the brand transforms U.S. geography into soft, collectible plush keepsakes that celebrate local pride, sentimental connections, and the joy of giving meaningful gifts. With the tagline “Take Me Home,” the company’s mission is to spark smiles and bring people closer to the places they love most.

Rooted in the values of storytelling, connection, and community, Stuffed States USA partners with independent retailers, museum stores, and specialty shops nationwide. As a woman-owned small business, it emphasizes thoughtful design, high-quality craftsmanship, and accessible price points that make boutique-quality products attainable. By celebrating every state with equal care, the brand champions inclusivity and reminds customers that no matter where they’re from, they can always carry a piece of home with them.

Founding Story

Stuffed States USA was founded in 2021 by Stacey McLaughlin, a mom with a love of travel, maps, and all things tiny. The idea was inspired years ago out of her love for finding unique, cute things to inspire her daughters’ thirsty imaginations!

The idea for Stuffed States was born as Stacey scanned the usual souvenirs in an airport store, searching for something different to bring home and wow her daughters. All she saw was the same old boring teddy bear in a T-shirt that said “I ♥ New York.” Her thoughts ran wild: “Yeah, hello? They don’t love New York. They’ve never even been here. They don’t even know what New York is!”

💡 Light bulb moment: If I had an actual New York plush to bring back, that would be so fun! Geography disguised as a stuffy new pal? They’d love that! And as I traveled for work, I could collect them all — and show them on a map where I had been, where we live, where I was going next, and just how big our country really is. Oh, those teachable moments parents look for!

That’s when she realized geography could be reimagined as something soft, playful, and collectible. A plush shaped like a state — part toy, part keepsake, part travel memento — it lit up her imagination.

What began as a way to inspire her own children has since grown into a successful small business that delights people of all ages. With the tagline “Take Me Home,” Stuffed States USA transforms geography into sentimental keepsakes that honor the places and memories people hold dear. These plushes aren’t just toys — they’re elevated, thoughtful reminders for all ages. Moms send them with their kids as they head off to college, where they become the cutest dorm décor. Travelers collect them as souvenirs from places where special memories were made. Others keep them close as a soft reminder of a place that feels warm, welcoming, and treasured.

Today, Stacey continues to design every state with the same sense of wonder and warmth that first sparked the idea — transforming geography into huggable keepsakes that remind us all of the places we love most.

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