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SPIbelt

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SPIbelt

Fitness. Travel. Medical. Voted Best Running Belt.

Overview

Date Established 02/2007
Founder Kim Overton
Industries
Health & Wellness
E-commerce & Retail
Travel & Tourism
Fitness
Lifestyle
Outdoor Adventure
Parenting & Kids
Website https://spibelt.com/
Social

About

SPIbelt® (Small Personal Item Belt) is the original bounce-free running belt, designed to hold small personal items during activities like running, walking, or traveling. Worn by athletes, travelers, and adventurers alike, SPIbelt is an award-winning product that has earned accolades from Women's Health, Wirecutter and others. Since its founding in 2006, SPIbelt has remained committed to comfort, performance and accessibility for athletes of all levels. For more information, visit www.spibelt.com.

Founding Story

The big idea started in 2006 when our founder, Kim Overton, went for a run and faced a problem familiar to runners, where to stash her keys. She tried her bra top but that was by no means comfortable. Frustrated but motivated, Kim purchased the materials for the initial prototype, and began creating an answer.

Soon, Kim had assembled the first belt and quickly knew she was onto something.. A few months and iterations later, she chose the name SPIbelt – which stands for small, personal item belt, then filed the first patent and trademark. SPIbelt officially launched at the Austin Marathon in February of 2007.

Now you can find SPIbelt products in over a thousand stores across the US and in over 40 countries. Even with SPIbelt’s international success, its headquarters remain in Austin, TX where the Original SPIbelts are still handmade.

Products

The SPIbelt
The SPIbelt $26.99
The SPIbelt Monochromatic
The SPIbelt Monochromatic $29.99
The SPIbelt Monochromatic PRO
The SPIbelt Monochromatic PRO $32.99
Reflective SPIbelt
Reflective SPIbelt $32.99
Dual Pocket SPIbelt
Dual Pocket SPIbelt $34.99
Performance PRO SPIbelt
Performance PRO SPIbelt $32.99
Eco SPIbelt
Eco SPIbelt $29.99
Diabetic SPIbelt
Diabetic SPIbelt $26.99
The SPIbelt PRO
The SPIbelt PRO $32.99

Team Bios

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Kim Overton

Founder

see bio

Kim Overton is the creator and owner of SPIbelt, a company she founded in 2006 while out on a run one day trying to come up with marketing ideas for her first fitness video, Love Your Legs. She launched SPIbelt officially at the 2007 Austin Marathon.

Before SPIbelt, she was a personal trainer with fitness videos (Love Your Legs, Love Your Babybody, Love Your Core). Before her trainer days she co-owned and operated a tech company in New York City, where she learned that she does not enjoy the corporate grind.

Today, the mompreneur and founder of SPIbelt actively supports two key groups: women and those affected by diabetes. SPIbelt products now can be found in more than a thousand stores across the U.S. and in over 40 countries.

Retailers

Amazon
Walmart
Dicks Sporting Goods

Affiliates

Amazon Affiliate
Skimlinks
Awin
Amazon

Press

Press Releases

Partnerships - Sep 04, 2025 SPIbelt® Announces Ongoing Partnership with Olympian, Author and Filmmaker Alexi Pappas
All Press Releases

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