SOMOS is a food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods that serve as complete meals, sides, or snacks that go from pantry to plate in 90 seconds.
Co-founded by Mexican-American friends Daniel Lubetzky, Miguel Leal, and Rodrigo Zuloaga, SOMOS brings vibrant heritage and real Mexican flavors to ready-to-eat foods that serve as complete meals, sides, or snacks that go from pantry to plate in 90 seconds. SOMOS’ lineup of chips, salsa, rice, beans, and veggies are grown and made in Mexico using traditional techniques and clean ingredients. Intended to bridge the gap between flavor and convenience, SOMOS takes care of the sourcing, prep time, and cook time, in turn, giving people time back with their families, friends, and themselves to focus on what matters most. SOMOS is being incubated by Camino Partners, a business building and investment platform from KIND Founder and SOMOS Co-Founder Daniel Lubetzky and the team who built KIND from an out-of-the-box idea into a multi-billion-dollar brand. Learn more at eatsomos.com and follow along @eatsomos.
Founding Story
SOMOS co-founders and Mexican-American friends Daniel Lubetzky, Miguel Leal, and Rodrigo Zuloaga first connected while working at KIND, where they bonded over their shared heritage and a love for the real-deal Mexican food they grew up eating. In the U.S., they noticed the exciting evolution of Mexican restaurant cuisine, but we were disappointed with the options available for creating truly delicious Mexican meals at home. Together, they combined their passion and enthusiasm for Mexican food and culture with their food industry know-how to launch SOMOS in 2021 with the goal of bringing vibrant heritage and real Mexican flavors to ready-to-eat foods that serve as complete meals, sides, or snacks, ultimately giving people time back to spend with family and friends.
SOMOS is a food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods that serve as complete meals, sides, or snacks that go from pantry to plate in 90 seconds.
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