Johanna Young, Founder and CEO of Solbari, knows firsthand the devastating toll skin cancer and melanoma can take. Through her family’s experiences and work with skin cancer charities, including the Cancer Council, she has witnessed the profound effects of these illnesses and it inspired her to take action.

Solbari was born in Australia in response to the country’s alarming skin cancer rates. Two in three Australians will be diagnosed by age 70. In the United States, one in five Americans will be diagnosed, with more than 6 million adults treated each year. The reality is stark, yet 95 per cent of cases are preventable.

Many people don’t realise that not all fabrics offer equal sun protection. A regular white cotton T-shirt and regular hat may provide as little as SPF 5, leaving skin exposed. Unable to find high-quality, lightweight, and breathable UPF 50+ clothing and sun hats, Johanna founded Solbari out of personal need.

Since 2014, Johanna’s vision has protected over 800,000 customers, with millions of Solbari products sold across more than 160 countries. Solbari is more than clothing and sun hats, it’s a bold mission to protect skin, empower people, and make a lasting impact in the fight against skin cancer. Every Solbari product is a step toward a safer, brighter future under the sun.