Snuggle Buds Baby was founded by Amber Ajani, a mom who set out to solve a deeply personal challenge. When her daughter Airah was diagnosed with eczema, Amber struggled to find a blanket that was safe, breathable, and gentle enough for her sensitive skin. Most options were too thin, too heavy, or made with blended fabrics that didn’t provide the comfort Airah needed.

Determined to create a better solution, Amber partnered with textile makers to develop the ideal blanket: a 6-layer 100% muslin cotton quilt that was buttery soft, breathable, and safe for even the most delicate skin. What began as one mom’s search for the perfect blanket has grown into a brand trusted by families who want products that combine practicality with heart.

Today, Snuggle Buds Baby continues to expand with pajamas, onesies, and gift sets — all crafted with the same care, thoughtfulness, and commitment to comfort that inspired the very first blanket.