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Date Established 02/2021
Founder Lauren Levy & Lawrence Scheer
Press Contact Danielle


Simply Magnetic Me's SewSafe™ magnetic closures make changes practically effortless, and their supremely soft fabrics are cozy and sustainable. Simply Magnetic Me is here for you—to provide the building blocks for baby’s wardrobe with no-fuss essentials for everyday (& night) wear.

Simply takes the guesswork out of baby apparel shopping, offering curated multi-packs with built in savings. Create your own bundle by mixing and matching packs across a range of styles, prints, and sizes. The more outfits in your cart, the more you save. Simply put, you get 100% organic cotton essentials customized to your needs and budget.

Simply believes that making good decisions for your baby means making good decisions for the planet. Simply's apparel is GOTS certified, 100% organic cotton, meaning fibers are grown without pesticides, harsh chemicals or GMOs. Simply's dyes and oils are biodegradable and free of harsh chemicals, and facilities maintain fair labor practices at all times.

Founding Story

Simply Magnetic Me was created as a sister brand in 2021 to the well-known and much loved, Magnetic Me. Magnetic Me co-founders, Lauren Levy and Lawrence Scheer, recognized a need for high quality, eco-friendly baby clothes with smart magnetic closures at an accessible price point. Simply offers a unique bundling approach allowing parents and gift givers alike to customize a capsule baby wardrobe with built in savings; the more outfits you buy, the more you save.


Magnetic Bodysuits
Magnetic Bodysuits $15.00
Magnetic Footies
Magnetic Footies $20.00
Magnetic Coveralls
Magnetic Coveralls $20.00
Magnetic Toddler Pajamas
Magnetic Toddler Pajamas $22.00
New CloudStretch Fabric
New CloudStretch Fabric $20.00
Women's Jogger Set
Women's Jogger Set $58.00


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