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Sijo

Sijo
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Sijo

Sleep better with SIJO.

Overview

Date Established 04/2019
Founder Anni Stromfeld and Jacob Xi
Industries
Health & Wellness
E-commerce & Retail
Sustainability
Entrepreneurship
Travel & Tourism
Science & Research
Nonprofit & Social Impact
Beauty
Home
Hospitality
Lifestyle
Advanced Materials
Parenting & Kids
Website https://www.sijohome.com
Social

About

Bedding Made Better

SIJO is the maker of luxe sleep-goods from both natural and inventive materials that are scientifically engineered for cooling and comfort. With Over 4,000 5-Star Reviews, SIJO has the perfect bedding for all types of sleepers.

Upcoming Promotions

Holiday Sale: December 4 - 17

  1. 20% OFF site-wide
  2. Automatic discount applied at checkout

Boxing Day Sale: December 26

  1. 20% OFF site-wide
  2. Code: BOXING2025
  3. Code-use discount. Prices will NOT change on website

New Year Sale: December 31 - January 5

  1. 20% OFF site-wide
  2. Automatic discount applied at checkout

Newest Product Launches

  1. NEW colors for CrispCool Cotton bedding: Sapphire, Sage and Clay
  2. NEW color (and a returning customer favorite) for French Linen bedding: Turmeric
  3. NEW All Seasons AiryWeight Comforter - offering a second warmth option for customers who love the LightWeight AiryWeight Comforter. All product points remain the same as the LightWeight comforter with the exception of the All-Seasons including "additional filling." New All-Season Weight: Additional filling provides extra warmth and comfort for all seasons. Additional filling features the TENCEL lyocell fiber customers love plus 45% GRS-certified Polyester fiber fill for extra warmth and fluff.


Over 6000 Real Reviews From Happy Customers

Founding Story

Anni and Jacob needed a nap. Exhausted by the proverbial grind, they did not take a good night’s sleep for granted. Drained and yearning for balance, they sought work that actually improved day-to-day living for an incrementally better life at large. They realized that overall wellness was made up of intentional decisions about the little things, down to the pillows we lay our heads on at night.

SIJO was born. Named for a form of poetry and built on the belief that comfort can be engineered, SIJO sets out to create sensorially superior, sustainable sleep products conducive to quality rest, for better tomorrows.

Products

Organic French Linen Sheet Set - NOW available in TUMERIC
Organic French Linen Sheet Set - NOW available in TUMERIC $175.00
(NEW COLORS) GOTS CrispCool Cotton Sheet Set
(NEW COLORS) GOTS CrispCool Cotton Sheet Set $85.00
(NEW COLORS) GOTS CrispCool Cotton Duvet
(NEW COLORS) GOTS CrispCool Cotton Duvet $95.00
LIGHTWEIGHT AiryWeight Eucalyptus Comforter
LIGHTWEIGHT AiryWeight Eucalyptus Comforter $195.00
COOLING AiryWeight Eucalyptus Sheet Set -- 2,000+ 5-Star Reviews
COOLING AiryWeight Eucalyptus Sheet Set -- 2,000+ 5-Star Reviews $95.00
LuxeSoft Cotton Duvet Cover -- GOTS Sateen Cotton
LuxeSoft Cotton Duvet Cover -- GOTS Sateen Cotton $95.00
FlexCool Memory Foam Pillow
FlexCool Memory Foam Pillow $68.00
UPDATED: TempTune Mattress Pad (Now COOLER)
UPDATED: TempTune Mattress Pad (Now COOLER) $175.00
Organic Bamboo Duvet Cover
Organic Bamboo Duvet Cover $108.00
NEW 100% Organic LuxeSoft Sateen Cotton Sheet Set
NEW 100% Organic LuxeSoft Sateen Cotton Sheet Set $72.25
Organic Bamboo Sheet Set (NEW COLORS)
Organic Bamboo Sheet Set (NEW COLORS) $140.00
COOLING AiryWeight Eucalyptus Duvet -- 2,000+ 5 Star Reviews
COOLING AiryWeight Eucalyptus Duvet -- 2,000+ 5 Star Reviews $94.50
Organic French Linen Duvet Cover
Organic French Linen Duvet Cover $245.00
Eucalyptus Mattress Protector
Eucalyptus Mattress Protector $60.00
CloudSupport Pillow
CloudSupport Pillow $120.00
FluffBase Eucalyptus Pillow - NOW Avail: Soft & Medium/Firm Support
FluffBase Eucalyptus Pillow - NOW Avail: Soft & Medium/Firm Support $70.00
(NEW) ALL-SEASON AiryWeight Cooling Eucalyptus Comforter
(NEW) ALL-SEASON AiryWeight Cooling Eucalyptus Comforter $195.00

Team Bios

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Anni Stromfield

Co-founder
see bio

Co-founder Anni Stromfeld started SIJO alongside childhood friend Jacob Xi after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. Her vision was to transform the way consumers think and feel about the home. 


After working in high-stress, results-driven work environments and juggling her career and personal life, she sought to find balance in the chaos of life. The root of that: better, healthier sleep. This journey to find balance helped her (and Jacob) precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.


Anni, Jacob and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.

Screen Shot 2023-10-24 at 11.27.09 AM.png

Jacob Xi

Co-Founder
see bio

Co-founder Jacob Xi started SIJO alongside childhood friend Anni Stromfeld after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. His vision was to transform the way consumers think and feel about the home. 


With a great deal of experience in marketing and the tech industry, known for having a quick pace and high stress, Jacob sought out to use his skills to build a brand alongside co-founder Anni. After working through concepts, the home space, and in particular, better, healthier sleep, felt like a natural direction. His passion allowed him (and Anni) to precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.


Jacob, Anni and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.



Retailers

Amazon
Nordstrom

Affiliates

Amazon Affiliate
Impact Radius
LTK
Skimlinks
VigLink
TikTok Shop
Amazon
Levanta
Rakuten
Amazon Creator Connections

Press

The Good Trade - Nov 18, 2025 The Best Black Friday Sales From Sustainable Brands — Updated Daily "If you’ve been waiting for a sale on your favorite sustainable item, we’ve rounded up the best Black Friday offers from brands we love."
Instagram - Nov 15, 2025 Social coverage "Share the Sijo mattress protector with 31K+ followers on Instagram stories and tagged brand"
In My Expert Opinion - Sep 19, 2025 AiryWeight Cooling Eucalyptus Sheets Review: Do They Really Keep You Cool?
In My Expert Opinion - Sep 19, 2025 AiryWeight Cooling Eucalyptus Sheets Review: Do They Really Keep You Cool?
The Spruce - Sep 17, 2025 We Tested Over 200 Sheet Sets—These 8 Are the Only Ones Worth Buying "SIJO Wins Multiple Spots in The Spruce’s “Best Sheet Sets” of 2025 After testing more than 200 sheet sets, The Spruce named SIJO a top performer in two categories. The CrispCool Cotton Sheet Set earned the title of Best Overall for its breathable comfort and timeless design, while the DOZ Bamboo Sheet Set was recognized as the Best Cooling choice, thanks to its lightweight, moisture-wicking bamboo viscose. These honors underscore SIJO’s reputation for delivering high-quality, sustainable, and sleep-enhancing bedding that outperforms the competition."

Press Releases

New Launch - Dec 08, 2025 SIJO Unveils New & Returning Product Launches for AiryWeight, Linen and Cotton
Business/Funding News - Jan 03, 2025 SIJO Earns Prestigious B Corporation Certification
New Launch - Aug 26, 2024 SIJO Expands Textile Innovation with Shredded Memory Foam Pillow Launch
All Press Releases

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