Setú® Skincare Shares Ingredient Transparency from A to ZThe dermatologist-founded brand celebrates transparency by publishing an A–Z ingredient guide featuring science-backed actives and legendary Latin botanicals.
Setú® Skincare for MenOct 09, 2025
Austin, TX (October 9, 2025) - Setú®, the dermatologist-founded men’s skincare brand celebrating Latin American heritage through science-backed formulations, today announced the release of its new educational blog: “The A–Z of Men's Skincare Ingredients” — now live at setupersonalcare.com
In its continued commitment to transparency and education, Setú® is revealing the ingredients used across its product line — from actives like Niacinamide, Retinol, and Hyaluronic Acid to its signature Latin botanicals, including Moringa, Yerba Mate, Camu Camu, and Achiote.
“From the beginning, our goal has been to make skincare understandable and approachable for men,” said Ricardo Aranda, co-founder of Setú®. “By sharing our ingredient list in a friendly A to Z, we’re showing that transparency is also part of who we are as a brand and as a culture. Every ingredient has a story, and many of ours are rooted in Latin America’s natural richness.”
The A–Z blog offers readers a clear and accessible guide to the ingredients in each Setú formula, highlighting both dermatology-proven actives and legendary Latin botanicals that help support the skin’s natural balance, hydration, and vitality.
“Education is key to building trust,” added Dr. Jennifer Aranda, Setú® co-founder. “This initiative helps men understand what’s inside their products, how it works, and how these ingredients support better-looking skin without all the mystery.”
Visitors can now explore all ingredients — from A (Açaí) to Z (Zarzaparrilla) — and learn about the brand at setupersonalcare.com, becoming familiar with the role of each ingredient, its benefits, and the specific Setú product where it’s found.
Here’s a preview of some of those Latin American ingredients they’ll find:
A – Açaí from the Amazon: Known for antioxidant power and skin vitality.
B – Bixa Orellana (Achiote) from Brazil: A vibrant seed extract from Latin America that helps protect and revitalize.
C – Camu Camu from Peru: A Peruvian superfruit naturally rich in Vitamin C for brightness and tone.
Z – Zarzaparrilla from Mexico: A traditional Latin botanical known for clarity and balance.
This transparency-first initiative aligns with Setú®’s mission to bring science, culture, and identity together through skincare while celebrating both dermatological integrity and Latin heritage.
About Setú®
Founded by siblings Ricardo and Dr. Jennifer Aranda, Setú® is a dermatologist-developed men’s skincare brand that combines legendary Latin ingredients with clinical-grade science. Each formulation is designed to help support great looking skin through effective, clean, and culturally inspired care. Learn more or explore their Latin American ingredient list at https://setupersonalcare.com/blogs/latin-ingredients. Follow the brand on Instagram at @setu_personalcare.
Press Contact:
Ricardo Aranda
Co-Founder, Setú® Skincare
contact@setupersonalcare.com
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About Setú® Skincare for Men
About the Brand
Modernizing Men’s Skincare with Latin American Heritage
Setú® is a Latino-owned skincare brand on a mission to modernize men’s grooming through the power of legendary Latin American ingredients. Founded by siblings and developed by a board-certified Latina dermatologist, the brand blends heritage and science to create effective, culturally rooted skincare that speaks directly to men who value authenticity and representation.
A Movement Rooted in Culture, Community, and Purpose
More than just skincare, Setú® celebrates identity, storytelling, and community. The brand is committed to elevating Latin American culture, honoring the traditions behind its ingredients, and promoting visibility for Latinos in the beauty industry. With initiatives that highlight sustainability, cultural pride, and future give-back partnerships, Setú® stands for more than self-care — it represents a movement to redefine men’s skincare through heritage, innovation, and purpose.
Oct 09, 2025
