Caracas, Venezuela / Austin, TX, USA (November 12, 2025)— Setú®, the dermatologist-developed and Latino-founded skincare brand that blends science with legendary Latin American ingredients, has announced singer-songwriter Gigi Méndez as its first cultural ambassador. Méndez, known for hit songs like “Somos Vinotinto,” “Cuando Vuelvas,” and “Tradicional”, joins Setú® in an artistic collaboration that celebrates Latino authenticity a…

Austin, TX (October 9, 2025) - Setú®, the dermatologist-founded men’s skincare brand celebrating Latin American heritage through science-backed formulations, today announced the release of its new educational blog: “The A–Z of Men's Skincare Ingredients” — now live at setupersonalcare.com

In its continued commitment to transparency and education, Setú® is revealing the ingredients used across its product line — from actives like Nia…

Austin, TX (September 15, 2025) — Latinos are rapidly shaping culture and commerce across the country, yet representation in many categories, like skincare, still lags. While men’s grooming is booming, the offerings tend to be generic, mundane, and miss out on the rich cultural stories that define our communities.

From September 15 to October 15, the U.S. celebrates Hispanic Heritage Month, honoring the histories, cultures, and cont…

Setú, a bold new men’s skincare brand, was launched by Venezuelan siblings Ricardo Aranda and Dr. Jennifer Aranda, who serve as the company’s Chief Executive Officer and Chief Technical Officer, respectively. Their purpose: to close the representation gap in men’s skincare by blending high-performance science with the rich traditions and legendary ingredients of Latin America.

Setú’s Origin Story: A Family Vision Born from Experienc…

Austin, TX (September 5, 2025)—Setú®, a new men’s personal care brand, proudly announces its launch, bringing a fresh perspective to the skincare category by merging the efficacy of modern science with the richness of Latin American ingredients. Crafted with culture, purpose, and authenticity, Setú® invites men to embrace their heritage and elevate their skincare routines.

Setú®’s mission is to break away from bland, generic formula…