Austin, TX (September 15, 2025) — Latinos are rapidly shaping culture and commerce across the country, yet representation in many categories, like skincare, still lags. While men’s grooming is booming, the offerings tend to be generic, mundane, and miss out on the rich cultural stories that define our communities.

From September 15 to October 15, the U.S. celebrates Hispanic Heritage Month, honoring the histories, cultures, and cont…

Setú, a bold new men’s skincare brand, was launched by Venezuelan siblings Ricardo Aranda and Dr. Jennifer Aranda, who serve as the company’s Chief Executive Officer and Chief Technical Officer, respectively. Their purpose: to close the representation gap in men’s skincare by blending high-performance science with the rich traditions and legendary ingredients of Latin America.

Setú’s Origin Story: A Family Vision Born from Experienc…

Austin, TX (September 5, 2025)—Setú®, a new men’s personal care brand, proudly announces its launch, bringing a fresh perspective to the skincare category by merging the efficacy of modern science with the richness of Latin American ingredients. Crafted with culture, purpose, and authenticity, Setú® invites men to embrace their heritage and elevate their skincare routines.

Setú®’s mission is to break away from bland, generic formula…