Dr. Jennifer Aranda is the co-founder of Setú and a board-certified dermatologist dedicated to advancing skin health while celebrating the richness of Latin American heritage. Born and raised in Venezuela, Dr. Aranda graduated summa cum laude from Emory University School of Medicine and completed her dermatology residency at the prestigious University of Texas Southwestern Medical Center (UTSW). Her passion for dermatology and global health led her to earn a Physician Scholar in International Health award from Yale University, allowing her to train in tropical dermatology in Peru. She later spent several months working and teaching in medical clinics across Tanzania and Uganda.

Throughout her career, Dr. Aranda has combined clinical excellence with a deep commitment to education and service. She has held academic appointments at leading institutions, including UTSW and Brigham and Women’s Hospital. She has contributed to dermatological research and publications, strengthening her reputation as a clinician and a scholar.

At Setú, Dr. Aranda helped inform the development of the brand’s skincare products, carefully blending evidence-based formulations with powerful natural ingredients from Latin America. She believes that great skincare should be rooted in both science and tradition, promoting not just healthy skin but a more profound sense of identity and pride.

Dr. Aranda lives in Austin, Texas, with her family.

Ricardo Aranda is the co-founder of Setú and a seasoned marketing executive with over two decades of experience in strategic leadership, brand development, and consumer activation. Throughout his career, he has held senior leadership roles at renowned global companies such as Fruit of the Loom, S.C. Johnson & Son, and Kellogg’s. As the founder of Global Brand Consultants, Ricardo advises and supports corporate marketing strategies across diverse industries, including consumer packaged goods (CPG), apparel, and retail.

Ricardo holds an MBA from Cornell University and a BBA from the University of Georgia. A proud Venezuelan-American, he is deeply committed to elevating Latino and multicultural voices in business and beyond. This passion for cultural representation and innovation led him to co-found Setú, where he blends his expertise in brand strategy with a deep cultural pride to create products that honor the richness of Latin American ingredients.

In addition to his professional accomplishments, Ricardo is a published author, having written several books exploring bilingualism and his personal journey as a Venezuelan inmigrant. His career is a testament to his dedication to leadership, creativity, and diversity, leaving a lasting impact that transcends business.

Ricardo lives in Boston, MA, with his family.