Sign Up
Newsfeed dividng line Press Releases from Sabra
Newsfeed dividng line Press Releases from Sabra
Filter by:
News Type Filter by News Type
  • brand icon Sabra
    Feb 06, 2024
    SABRA REWRITES HUMMUS PLAYBOOK WITH FRESH RECIPE & MORE TOPPING ON TOP FLAVORS

    White Plains, N.Y., (February 7, 2024) – Sabra®, America’s #1 hummus brand and Official Hummus Sponsor of the NFL, is hitting the field with a fresh take on the beloved dip in time for the Super Bowl, unveiling a new hummus blend and adding more mouth-watering topping to top varieties for an even better, bolder flavor with every bite. Regardless of who takes home the trophy this weekend, nearly 20% of households are likely to bring…

    New Launch
    Feb 06, 2024
  • brand icon Sabra
    Sep 12, 2023
    Sabra® Launches Roasted Garlic & Spicy Harissa Mediterranean Garlic Dips

    WHITE PLAINS, N.Y., (Sept. 12, 2023) - Sabra®, maker of America's most-loved hummus and plant-based dips and spreads, is giving dip lovers a chance to fall more deeply in love with the rich taste of the Mediterranean. Launching in two irresistible varieties -- Roasted Garlic and Spicy Harissa -- these smooth, creamy, and bold-flavored dips shine as sophisticated swaps for 'same-old' dips such as Ranch and French Onion.

    Sabra's Medit…

    New Launch
    Sep 12, 2023
  • brand icon Sabra
    Aug 08, 2023
    Sabra® x Frank’s RedHot® & Stubb’s®: Bold Hummus Collabs Give Snackers Something New to Dip into this Fall

    WHITE PLAINS, NY (August 8, 2023) -- Sabra is going boldly where no hummus has gone before, introducing three spectacularly flavorful collaborations that pair America’s most loved, creamy and crave-worthy hummus with some of America’s favorite bold-flavored brands. Sabra’s newest varieties take snack time to the next level, offering heat, smoke, spice, and Texas-style Barbecue flavor to pair perfectly with everything in the pantry.…

    New Launch
    Aug 08, 2023
  • brand icon Sabra
    May 11, 2023
    Sabra Hummus Is "The Snack Your Snacks Would Snack On If Snacks Could Snack On Snacks" In New Ad Campaign

    WHITE PLAINS, N.Y., May 11, 2023 /PRNewswire/ -- If your snack could ask for a snack, what would it want? Sabra's new marketing campaign places Sabra Hummus in the snack time spotlight, romancing the creamy chickpea-based dip as the perfect match for every salty, crunchy, craveable snack you've got. A series of new spots employ a unique stop-motion animation and CGI-created expressions to playfully personify amorous snack…

    New Launch
    May 11, 2023