Saatva, the Smarter Luxury Sleep Company, is proud to welcome Ryan Cochran-Siegle, U.S. Olympic Alpine skier and silver medalist, as its newest brand ambassador. A descendant of the legendary “Skiing Cochrans” family of Vermont, Cochran-Siegle embodies tradition, perseverance, and quiet determination, values that resonate deeply with Saatva’s own commitment to timeless quality and integrity.

Cochran-Siegle hails from one of the most storied families in American skiing, a name that has shaped U.S. ski history for generations. By carrying forward this legacy, Ryan bridges generations of excellence while forging his own path at the highest levels of the sport. His journey is one of resilience—overcoming injuries and returning to win silver at the Olympic Games—an achievement that reflects the endurance and recovery Saatva champions through the power of restorative sleep.

“Growing up in Vermont, skiing has always been about more than competition. It’s about family, tradition, and staying grounded,” said Ryan Cochran-Siegle. “That same mindset applies to sleep and recovery. Saatva’s values align perfectly with how I approach life and training: stay true to your roots, take care of yourself, and build for the long run. I’m proud to partner with a brand that stands for both performance and integrity.”

This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.

​​“At Saatva, we believe that strength and greatness come from deep roots and consistent care,” said Ron Rudzin, Founder and CEO of Saatva. “Ryan Cochran-Siegle is a remarkable athlete whose story connects the tradition of American skiing with the resilience and performance of today’s Team USA. We’re honored to support him on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026.”

To launch his ambassador role, Cochran-Siegle will be featured across Saatva’s platforms, offering insights into the role of restorative sleep in alpine training and recovery. He has also curated a Saatva gift guide with his favorite picks, sharing how high-quality sleep fuels both his competition and his everyday lifestyle.

Ryan Cochran-Siegle also shares his insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where he offers his top sleep tips for staying balanced and well-rested.

This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.

Grounded in Vermont’s natural beauty, Cochran-Siegle brings authenticity, humility, and determination to his sport. His partnership with Saatva reflects a shared belief in balancing tradition with modern innovation, a timeless athlete for a timeless brand.

For media inquiries or to request an interview with Ryan Cochran-Siegle, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are made to order in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit saatva.com/press-room.

About Ryan Cochran-Siegle

Ryan Cochran-Siegle started skiing at age two and is one of six alpine skiing Olympians in his family, which has a storied history in American skiing. The family’s legacy is rooted in the Cochran’s Ski Area, a non-profit mountain in Vermont started by his grandparents in 1961 that strives to provide all children with access to skiing.

Cochran-Siegle made the U.S. national alpine team for the 2011 season and became a two-time world junior champion in 2012. Despite suffering injuries, including a torn ACL in 2013 and a fractured neck in 2021, he persevered in his career. He made his Olympic debut at the Olympic Winter Games PyeongChang 2018 before going on to win his first FIS World Cup race in 2020.

At the Olympic Winter Games Beijing 2022, Cochran-Siegle earned a silver medal in the super-G, becoming the only U.S. alpine skiing medalist at those Games. He continues to be a notable force on the men’s speed World Cup circuit, with multiple podium finishes, and concluded the 2023-24 season with his best downhill world rank of eighth. Off the slopes, Cochran-Siegle enjoys being outdoors in his home state of Vermont, playing basketball and mountain biking. For more information about Ryan Cochran-Siegle, please visit @rc.s.