Saatva unveils its first location in Miami, FloridaThe DTC mattress company opens its newest retail experience in Coral Gables during its 15th anniversary year.
SaatvaMar 25, 2025
Saatva, the Smarter Luxury Sleep Company, has arrived in Miami. The brand’s latest Viewing Room, located in the Shops at Merrick Park in Coral Gables, spans 3,924 square feet and is designed to transform the mattress and home furnishings shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents of South Florida to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s third location in Florida and 23rd in the U.S., opening at a time of major growth during its milestone 15th anniversary.
“Coral Gables is known for its sophisticated charm, and Merrick Park offers the perfect backdrop for our refined retail concept,” said Saatva CEO Ron Rudzin. “This Viewing Room is a natural extension of our online experience, giving customers a serene, hands-on way to discover our premium, handcrafted mattresses—delivered with white-glove service and without ever being squeezed into a box.”
A New Design Experience
Saatva Coral Gables showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of Miami’s most luxurious shopping areas.
“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.
The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Miami’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were manufactured in the U.S.A.
Thanks to a partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.
“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”
As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.
“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.
Saatva’s latest Viewing Room in Coral Gables marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Miami. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.
Saatva is an American sleep brand offering luxuriously comfortable, made-to-order mattresses, pillows, bedding, rugs, bed frames, and bedroom furnishings. Each product reflects Saatva's commitment to quality craftsmanship, comfort, and sustainability. Trusted by over a million satisfied sleepers and recognized with numerous industry awards, Saatva redefines Smarter Luxury Sleep with unparalleled quality and innovation.
Learn more about Saatva's newest products and latest awards in the Saatva Press Room.
Mar 25, 2025
