Saatva Celebrates 15 Years of Transforming the Business of SleepLuxury DTC Mattress Pioneer Saatva Enters its Second Decade and a Half as the Leader in the Online Luxury Mattress Marketplace
SaatvaMar 20, 2025
Saatva, the largest online retailer of American-made luxury mattresses, celebrates its 15th anniversary of transforming the business of sleep. The company has experienced consistent growth since its inception in 2010, founded on the principles of delivering comfort, value, and service.
“We are incredibly proud of the impact Saatva has had on the sleep industry over the past 15 years,” said Ron Rudzin, CEO of Saatva. “We remain committed to delivering the highest quality sleep experiences to our customers, and we are excited to continue innovating and expanding our offerings in the years to come.”
A Unique Manufacturing and Delivery Network
Each Saatva mattress is meticulously crafted to order in one of the regional factories located across the United States and delivered by one of more than 150 delivery partners nationwide. Saatva’s unique network ensures that mattresses arrive “factory fresh” and travel on average less than 100 miles from the factory to the customer’s home, minimizing environmental impact. This commitment to efficient delivery aligns with Saatva’s eco-friendly philosophy.
“Best in Class” Products
From its inception with the Saatva Classic Innerspring Mattress, Saatva has consistently introduced “best-in-class” products across various categories. The current product line includes:
Saatva’s best-selling, dual-coil mattress blends the durability and responsive feel of an innerspring with the cushioned comfort of eco-friendly foams and a plush Euro pillow top. Layer by layer, Saatva took the best features of high-priced, name-brand mattresses and improved them to create one perfect mattress that comes in two different heights and three levels of firmness. (Plus, it’s chiropractor-approved.)
2015: Saatva Loom & Leaf Mattress – ultra-premium memory foam that’s never folded, rolled, or stuffed in a box
Loom & Leaf, a memory foam mattress, was the second introduction for the brand. Unlike compressed, boxed memory foam mattresses, Loom & Leaf is handcrafted using premium, eco-friendly materials and delivered whole. A layer of high-density 5-lb. memory foam contours to the body to relieve pressure, and 4-lb. convoluted (wavy) memory foam is infused with cooling gel to provide a more comfortable sleeping experience.
Saatva then launched Zenhaven, a 100% natural latex mattress. It has a support core made of sustainably harvested latex, topped with a 5-zone latex comfort layer that provides firmer support in the lumbar region and maximum pressure-point relief.
Saatva’s Adjustable Base Plus features weightless, zero-gravity mattress support, wave massage, and under-bed illumination, which makes finding the perfect position easy with one touch of the remote. When paired with Solaire, our precision adjustable mattress, it delivers the ultimate in customizable comfort.
Saatva expanded into bedding with organic cotton sheets, pillows, mattress pads, and foam and latex mattress toppers to further enhance the top-of-bed experience.
Saatva added Solaire, a precision air adjustable mattress. Solaire has individual air chambers that can be inflated or deflated to achieve a precise level of comfort, with 50 firmness settings that can be controlled at a touch of the remote.
In 2019, the company launched Saatva HD, a hybrid innerspring mattress designed for people weighing between 300 and 500 pounds. Saatva HD features a support base of high-durability coils (25% stronger than the industry average) threaded with a helical wire to add contouring ability and eliminate motion transfer, plus latex and memory foam layers, all under a hand-tufted Euro pillow top.
In 2019, Saatva expanded into bedroom furniture with six upholstered designer beds, all handcrafted with sustainably sourced hardwood that’s been kiln-dried for extra durability.
Saatva opened its first retail location, in the heart of New York’s Midtown East neighborhood. The 3,300-square-foot space was designed by renowned interior designer Vicente Wolfe, who describes the Viewing Room as “a sensory experience that represents what Saatva stands for.”
The Saatva New York Viewing Room is a self-guided space where customers can use the tablets and information stations next to each product to self-educate. In addition to the information stations, Saatva’s trained sleep guides are also on hand to answer questions.
Saatva partnered with Samsung to outfit the Viewing Room with state-of-the-art retail technology, including floor-to-ceiling LED monitors with customizable messaging at the entrance, tablets, and wall screens throughout the space that feature product and company information, and uses behavior-sensing technology to analyze a customer’s viewing habits and movements to deliver specific information about products as they move throughout the space.
Most recently, Saatva launched its latex hybrid mattress. The all-natural and organic mattress combines the buoyant, pressure-free support of natural latex with the responsiveness of Saatva’s best-loved innerspring.
This memory foam hybrid mattress combines pressure-relieving memory foam with pocketed coils for balanced support and breathability. Its LuxeCool system promotes airflow to keep you cool, while the patented Lumbar Zone® quilting and gel-infused memory foam provide lumbar support.
2023: Saatva Rx Mattress – The first luxury mattress designed for chronic back & joint conditions
This specifically designed mattress offers targeted support and pressure relief for individuals with chronic back and joint pain. Its unique features include a Therapeutic Support Core that adjusts to your body and gel-infused memory foam for lumbar pain relief.
This optimal comfort mattress features 3 inches of high-density memory foam for a classic memory foam feel with superior body contouring. It also boasts adaptive cooling technology and comes in two firmness options (medium and firm) to suit all sleepers.
This luxury hybrid innerspring murphy bed mattress is Saatva’s first mattress exclusively designed and marketed for Murphy bed users. While we do not sell Murphy bed furniture, this mattress offers a luxury sleep solution for those who already own or are shopping for one. With the increasing demand for smart space-saving solutions, this mattress is perfect for urban dwellers, small apartment owners, and multipurpose living spaces.
In 2025, Saatva continues to fully outfit the sleep sanctuary with new additions in bedroom furnishings, bedding, and child/youth collections, as well as planning for additional retail expansion in select cities throughout the U.S.
Saatva’s Nationwide Viewing Room Expansion
Saatva’s rapid expansion continues across the U.S. with new Viewing Rooms offering customers the opportunity to experience Saatva’s luxury mattresses in person. Below are the locations grouped by region, with the opening dates and key details.
Saatva Rittenhouse Square, 1712 Walnut St, Philadelphia, PA 19103
Opened March 2023
Company History
When Saatva launched in 2010, co-founders Ron Rudzin, Ricky Joshi, and Kris Brower wanted to create a different kind of mattress company. “Over the prior thirty or forty years, the mattress industry had developed a terrible reputation,” says Rudzin. With misleading marketing, overbearing salespeople, and inflated prices, buying a mattress had become a miserable experience.
By adopting an innovative online business model, Rudzin and his co-founders saw how they could make luxury mattress shopping easier for everyone. They could replace the confusing, exhausting environment of the traditional mattress store with 24/7 customer service and a no-pressure home trial. “We wanted to offer the best service and the best products, and treat customers in a way that they hadn’t seen in the mattress industry in my lifetime,” Rudzin says.
The name Saatva was inspired by the word “sattva.” In Hindu philosophy, sattva represents purity, wholesomeness, and virtue. It is one of three gunas, or attributes, that all human beings possess.
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About Saatva
Saatva is an American sleep brand offering luxuriously comfortable, made-to-order mattresses, pillows, bedding, rugs, bed frames, and bedroom furnishings. Each product reflects Saatva's commitment to quality craftsmanship, comfort, and sustainability. Trusted by over a million satisfied sleepers and recognized with numerous industry awards, Saatva redefines Smarter Luxury Sleep with unparalleled quality and innovation.
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Mar 20, 2025
