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Rule Breaker Snacks
Snack Time Solved!
Overview
| Date Established | 09/2015 |
| Founder | Nancy Kalish |
| Headquarters | Kings County |
| Industries |
Health & Wellness
Sustainability
Food
Parenting & Kids
|
| Website | https://www.rulebreakersnacks.com/ |
| Social |
|
About
Rule Breaker Snacks is on a mission to make indulgence inclusive. After all, everyone craves treats, no matter their dietary needs. Founded by former health journalist turned snack-maker Nancy Kalish, the brand breaks all the rules of traditional baking with plant-based, top 11 allergen-free cookies, brownies and bites that everyone can enjoy.
Sustainability is baked into every bite. Chickpeas, the star ingredient, are naturally eco-friendly and water-wise; cocoa is fair-trade certified; cartons are recyclable; and the team is exploring compostable packaging to push things even further. By combining responsible sourcing with a playful spirit, Rule Breaker Snacks proves that doing good for people and the planet can still taste downright delicious.
Founding Story
Founder and CEO Nancy Kalish has always had a serious sweet tooth. As a former health journalist and certified health coach, she spent years writing about nutrition, wellness, and healthy living—yet she often found herself craving the kinds of treats she knew weren’t the best for her. Determined to solve this contradiction, Nancy began experimenting in her Brooklyn kitchen, searching for a way to create baked goods that were as good for you as they were delicious.
Her “ah-ha” moment came when she turned to an unlikely ingredient: chickpeas. Naturally protein-rich, nutrient-dense, and sustainable, chickpeas became the foundation of recipes that tasted indulgent but fit into a healthier lifestyle. After countless dirty pans and plenty of trial and error, Nancy finally cracked the code—proving that cookies and brownies could be both wholesome and wildly craveable.
What started as a personal mission quickly grew into Rule Breaker Snacks, a brand built on breaking the rules of traditional baking. Today, Nancy leads the company with the same determination and playful spirit that sparked its beginnings, proving that when passion meets purpose, you can create something that truly changes the way people snack.
Products
Chocolate Brownies
$24.99
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Birthday Cake Blondies
$24.99
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Chocolate Chip Blondie Bites
$4.99
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Chocolate Brownie Bites
$4.99
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Birthday Cake Bites
$4.99
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Mint Chocolate Brownie Bites - Limited Edition!
$4.99
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Pumpkin Spice Bites
$4.99
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Chocolate Brownie Juniors
$28.99
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Chocolate Chip Juniors
$28.99
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Birthday Cake Juniors
$28.99
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Strawberry Shortcake Juniors
$28.99
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Gingerbread Juniors
$14.99
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Chocolate Brownie Big Box Of Bites
$29.99
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Birthday Cake Big Box of Bites
$29.99
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Big Box Of Bites Sampler
$19.99
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Juniors Variety Pack
$24.99
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Trick-or-Treat Halloween Brownie Juniors Value Pack
$19.99
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Rule Breaker Snacks Gift Card
$10.00
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Bites Variety Pack
$24.99
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Rule Breaker Mug
$12.99
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Rule Breaker Baseball Cap
$14.99
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Rule Breaker x Reese Deluca™ Hoodie
$19.99
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Brownie and Birthday Cake Single Combo Pack
$11.99
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Candy Crunch
$24.99
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×Team Bios
Nancy Kalish is the Founder and CEO of Rule Breaker Snacks, a better-for-you snack brand known for its soft-baked, plant-based, top allergen-free treats made from chickpeas. A former health journalist and certified health coach, Nancy spent years writing about nutrition and wellness — and understood exactly what it meant to “eat healthy.” The challenge? She also had a serious sweet tooth and couldn’t find indulgent treats that truly satisfied without being loaded with sugar, preservatives, and artificial ingredients.
Determined to create snacks that delivered both great taste and better nutrition, Nancy began experimenting in her own kitchen. The result was Rule Breaker Snacks: delicious, crave-worthy cookies and brownies that are gluten-free, vegan, nut-free, and made with simple, recognizable ingredients. Today, Rule Breaker Snacks are sold nationally and enjoyed by families, schools, and anyone looking for a treat that breaks the rules — without breaking their health goals.
Nancy is passionate about redefining what indulgence can look like and helping people enjoy dessert without compromise.
Peggy O’Shea Kochenbach, RD, is the Director of Marketing at Rule Breaker Snacks, where she leads brand strategy and communications for the nationally distributed maker of soft-baked, plant-based, top 11 allergen-free treats made from chickpeas. As a Registered Dietitian, Peggy brings an evidence-based lens to the brand’s mission of proving that indulgence and thoughtful nutrition can absolutely coexist.
At Rule Breaker Snacks, Peggy helps translate the company’s better-for-you “rule breaking” approach into clear, engaging messaging for families, schools, retailers, and industry partners. She is especially passionate about creating snacks that feel fun and crave-worthy while still meeting the real-world needs of today’s families — from allergen-friendly options to balanced ingredient lists.
Peggy holds a Bachelor of Science in Nutrition from Texas Christian University and an MBA in Marketing from Boston College.
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