Rthvi's founding story is a testament to the power of passion, cultural heritage, and a deep-rooted commitment to holistic well-being. It all began with the vision of Meerika, a certified cosmetic formulator and a certified trichologist, and an immigrant from India, whose life had been profoundly shaped by the age-old wisdom of Ayurveda.

Having grown up in a culture where Ayurveda was not just a system of medicine but a way of life, Meerika carried this treasure trove of knowledge with her when she embarked on her journey to a new land. As an immigrant, she sought to bridge the gap between her rich cultural heritage and the modern world she now called home.

The idea for Rthvi was born out of Meerika's desire to share the transformative potential of Ayurveda with the world, particularly in the realm of hair care. She recognized that the traditional approach to hair wellness needed a fresh perspective—one that shifted the focus from reactive damage control to proactive, preventative care. This vision led to the creation of Rthvi, a brand that seamlessly marries the ancient wisdom of Ayurveda with modern trichological insights.

With a deep commitment to clean, science-based ingredients and a holistic approach to self-care, Rthvi has become a beacon of proactive hair wellness, making beautiful, healthy hair an attainable reality for all.