ROOTED REVIVall™ caters to the beauty of tight textures, who have experienced endless cycles of breakage, extreme trimming, big chopping, and protective styling while balancing a busy lifestyle. We aim to break the cycle of repetitive damage and restore the vibrancy of hair and spirit without compromising daily routines.
We are a sisterhood of professionals working together to address different aspects of hair health and together provide a holistic, familiar yet refreshing approach. We’ve dedicated ourselves to creating clean yet advanced solutions that reduce breakage and improve overall hair health.
We have a comprehensive approach to hair health, combining scientific knowledge with natural, holistic practices. We focus on addressing hair and scalp concerns through personalized care and professional-quality treatments that consider both internal and external factors, using both clinical and natural remedies to reduce breakage and improve the overall health of hair.
We honor our heritage by connecting nature and biology, creating formulations that are both purposeful and poetic. From scalp to strand, every formula is made with care, plant-derived, clinically proven, and rooted in love for community.
Founding Story
NOTE FROM OUR FOUNDER & INNOVATOR: Kendria Strong
During my tenure as a CMO, I was blessed with the opportunity to shape and influence the beauty industry. However, after years of the relentless pace of corporate life, I felt a strong pull towards taking a step back and rediscovering my passion and purpose. I yearned for a life without a set agenda, a life where I could reconnect with my roots and the simple joys that often get lost in the hustle and bustle of a high-powered career.
I embarked on a journey of self-exploration, embracing the freedom to travel, meet new people, and immerse myself in different cultures. But what impacted me the most was the time I spent in rural Florida, on my family’s century-old property nestled down an old clay road.
There, amidst the tranquil beauty of the countryside, I found myself reconnecting with the women in my family in the simplest yet most profound way. They would ask me to wash and style their hair. We would discuss their hair issues, their struggles with breakage, and the constant need to wear wigs and weaves. I realized that even with all the products and educational videos available, finding an effective and efficient solution remained elusive to many women, even myself.
This experience reignited my passion. I understood that beauty is not about masking our perceived flaws, but about healing, progressing and feeling confident. As I helped the women in my family, I saw a need for products that truly work, that make people feel hopeful and confident. This sparked the idea for a new journey, one that would combine my experience in the beauty industry with my understanding of real beauty needs for everyday women.
I realized my purpose was bigger than what I had initially perceived. I'm now on a mission to revolutionize the beauty industry by creating products that empower individuals by addressing their genuine needs. Leaving the corporate world was just the beginning of this exciting journey. The adventure lies ahead, and I'm more passionate about it than ever before.
“ROOTED REVIVall™ is a testament to the triumph over hair breakage, dryness, and styling damage that many, including myself, have faced. I understand and have experienced first-hand the challenges faced with hair care. Personally, I struggled with extreme breakage for years. I suffered from iron deficiency, which made it difficult to retain length, and stress from demanding daily measures. My hair was breaking, and so was I.
I needed an advanced solution. I needed something that went beyond moisturizing to truly restore my hair to health, reduce breakage, strengthen it, and replenish it. I wanted softness and hair health without compromise. I wanted a solution that felt like home with natural remedies but worked with clinical precision.
With a focus on breakage reduction, I collaborated with biochemists and health-focused stylists to form a research and development team, creating our Cuticle Mending Peptide Shampoo. A 3-in-1, deep cleansing shampoo, intensive strengthening treatment, and detangler. Tailored to reduce breakage, restore hair health, and help hair regain its strength with continuous application.
This deep personal connection is the driving force behind ROOTED REVIVall™, which is created to truly understand and cater to the needs of tight textures, whether natural or relaxed.”
Kendria Strong is an accomplished product innovator, developer and global marketing strategist, who is leaving an indelible mark on the beauty industry and community. Her journey from working for multi-billion-dollar textured hair care companies to beginning her own groundbreaking research accepted by the National Science Foundation (NSF) to launching ROOTED REVIVall™, her haircare company, is nothing short of inspiring.
Over the past two decades, Kendria has partnered with multi-billion-dollar companies like Revlon and Godrej Consumer Products to transform their brands. She has led the launch of over 100 products for diverse and underserved segments, including women of color, textured hair, and plant-based lifestyles. Her dedication to haircare science and reimagining and restoring brands has not only led to her scaling an iconic Black haircare brand to the #1-unit leader in AA haircare, but also to her current groundbreaking work in biotechnology & hair health.
Kendria’s ability to connect with the consumer’s needs and translate that into products that energize the market is unparalleled. During her time at Godrej Consumer Products, she reimaged iconic Black haircare brands like African Pride, where she scaled the brand to #1-unit leader in African-American haircare. Under Kendria Strong’s leadership, the portfolio evolved from 60% chemical to embracing the natural hair/ ingredient movement through the creation of African Pride Moisture Miracle product line. This work not only diversified the portfolio through the brand's resurrection but also drove 7% organic EBITDA growth.
In 2023, Kendria transitioned from corporate life to rediscover her passion and become an innovator and entrepreneur. Kendria Strong initiated breakthrough research and made remarkable progress in the STEM field for the beauty industry. Her most impactful work includes the development of a new proprietary strengthening treatment through her research lab, which has completed clinical trials with outstanding results. This innovative treatment has been scientifically proven to significantly reduce hair breakage and restore damage caused by daily weathering and chemical treatments in fragile, breakage-prone hair textures. Kendria’s focus on biofunctional plant peptides and herbalism is pioneering, offering a natural solution that repairs severely damaged hair by restoring its inner structure and smoothing the cuticle, thereby increasing hair resistance, reducing breakage by 58%, and helping to improve hair's overall health.
In May 2024, she was invited to participate in the National Science Foundation’s (NSF) Small Business Innovation Research/Small Business Technology Transfer program in the Biological Technologies category. With a typical acceptance rate of 10 to 20 percent annually, this achievement gives national recognition to the research project’s potential to impact global scientific advancement and the haircare industry using plant-based biofunctional peptides and amino acids.
Launched in June 2025, created with love and backed by science, she founded ROOTED REVIVall, a haircare company. Kendria’s commitment to modern, holistic beauty, transformative products, and scientific research exemplifies the intersection of innovation and purpose. Success, for Kendria, means healthier beauty standards, confident consumers, and a legacy of positive impact.
Kendria was born and raised in rural Florida. Her family maintains property, purchased by her grandfather, with agricultural crops and a historical store that served as a gas station for Black Americans during segregation. The cultivation and harvesting of plants have been historically documented in her family since 1879, and continues to inspire her purpose.
She is inventing natural, plant-based, safe products that will alleviate the endless cycle of hair breakage and the difficulty of balancing a busy lifestyle with maintaining healthy hair.
Kendria is a graduate of Florida A&M University where she earned a bachelor’s degree in business administration. She earned a full-ride track scholarship and served as team captain of the track team. Florida A&M University (FAMU) is in the top three public historically Black colleges and universities (HBCU) according to the U.S. News and World Report 2024 Best College Rankings. Kendria also holds an MBA in Marketing from William Carey University and completed a certificate in Executive Leadership Principles at Harvard Business School.
Kendria cares deeply about the community and giving back. Throughout her career and under her executive leadership, she has donated more than $2 million to HBCUs.
