Rome2Rio Expands Advertising Business, Adds to Executive TeamNew CEO sets goal to triple ad revenue by end of 2026
Rome2RioMar 03, 2025
Melbourne, Australia, and Berlin, Germany (March 3, 2025) - Rome2Rio, the global leader in trip and route planning owned by Omio Group, announced today the expansion of its advertising business to help travelers and destinations discover each other. With its tenured leadership team and expertise within transportation and travel across rail, bus, car, ferry, and plane, Rome2Rio presents destination marketing organizations (DMOs) and transport and lodging partners with a traveler reach that no other travel company can.
Advertising is a natural focus for the company, which helps its over 600 million annual visitors find the most expeditious and convenient ways to journey anywhere in the world. As part of its expansion, Rome2Rio is modernizing and simplifying its core travel product beloved by consumers, while moving away from programmatic and towards inspirational, integrated native and sponsored advertising opportunities. By allowing partners to connect with travelers everywhere in their journey, Rome2Rio will deliver increased value to partners while providing even more travel discovery to its consumers. The company expects to triple its ad revenue by the end of 2026 with this approach.
“Connecting people to new places and experiences has never been more important, and Rome2Rio is the only travel company that can help a broad and diverse range of travelers and travel companies discover each other,” says Rome2Rio CEO Wendy Olson Killion. “DMOs and travel suppliers across the globe can benefit from reaching our travelers on both well-traveled and remote routes during discovery, through in-trip. As a publisher and connector, this is a natural evolution for Rome2Rio.”
Killion, a tenured travel industry veteran who joined the company in 2024, recently restructured the team to focus on growing both operator and advertiser partnerships, delivering key promotions and hires to accelerate these areas. Stuart Thompson, formerly of KAYAK and momondo, was promoted to director of commercial, and former head of global marketing for Expedia Group Media Solutions, Monya Mandich, has been brought on to lead marketing. Killion, Thompson and Mandich will meet with partners at ITB, the world’s largest travel trade show, in Berlin, Germany, March 4-6, 2025.
Rome2Rio reaches travelers at every stage of their journey, from inspiration and discovery, to planning and ultimately partner bookings. Working with booking partners across the globe, it connects its users with the right partners in the right region, whether its thousands of transport partners, or OTAs Booking.com, Expedia Group, Omio, and recently added Despegar to make their travel experience personal and incredible.
About Rome2Rio
Rome2Rio, part of Omio Group, is the global leader in trip and route planning, helping its over 600 million annual visitors find the most cost-efficient, expeditious, and convenient ways to journey anywhere in the world. Available in 240 countries and 10 million+ locations, users can quickly compare and coordinate train, ferry, bus, plane, and car travel as well as discover hotels that meet their travel needs. By simply entering a starting point and destination, Rome2Rio instantly shows the best possible ways to travel between locations with detailed and accurate maps, price estimates, travel times and distances – and direct links to book. For more information, please visit www.rome2rio.com.
About the Omio Group
Since its foundation in 2013, the Omio Group has helped customers discover new ways of travelling. Thanks to its two interconnected platforms, Omio and Rome2Rio, Omio is the world's leading travel platform for searching, comparing, and booking. Omio B2B Partnership services OTAs and mobility providers with bespoke business solutions. Omio supports its customers in their desire to explore Europe, the U.S., and Canada by train, bus, flight, and ferry. Omio sells more than 80,000 tickets daily, employs over 400 staff from more than 50 countries and maintains offices in Berlin, Prague, Melbourne, Bangalore, and London. The Omio Group offers its customers journeys that move them.
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About Rome2Rio
Rome2Rio, the global leader in trip and route planning, helps its over 600 million annual visitors find the most cost-efficient, expeditious, and convenient ways to journey anywhere in the world.
Available in 240 countries and 10 million+ locations, users can quickly compare and coordinate train, ferry, bus, plane, and car travel – thanks to thousands of local travel experts and transport partnerships – as well as discover hotels that meet their travel needs. By simply entering a starting point and destination, Rome2Rio instantly shows the best possible ways to travel between locations with detailed and accurate maps, price estimates, travel times and distances – and direct links to book.
Transportation is a crucial travel element that influences destination choice, budget, and overall travel experience. Rome2Rio customers are able to compare prices, routes, trip duration, and transport type to inform their next travel destination. This is where Rome2Rio excels: by enabling travelers to effortlessly see and compare options.
Rome2Rio helps travelers discover the best way to get anywhere, any way, at any time.
Advantages:
Extremely simplified trip planning: Rome2Rio turns dreamers into travelers by instantly comparing the most cost-efficient, expeditious, and convenient ways to travel from A to any B with multi-modal transportation uniquely woven together. Each route allows booking via trusted partners or links directly to a local transport operator.
Local expertise: With 12,000 transport partners across 240+ countries and territories and expert locals on the ground informing routes and partners, Rome2Rio helps travelers get virtually anywhere in the world with reliable, accurate, and up-to-date schedules, route options, price estimates, and operator information.
Seamless, multi-modal routes: Rome2Rio displays a myriad of ways to get from A to any B, providing the choice to select the route and transport types, whether bus, train, car and/or plane, that works best. Route results can range from a single transport option to a combination of multiple transport types stitched together into one seamless itinerary.
Unique and innovative technology: Rome2Rio collects data from thousands of sources across global transport modes to build its proprietary global network graph. Applying its advanced search algorithm and advanced heuristics, it determines as many as tens of millions of routes per day, and over 100 billion potential unique searches, at lightning fast speed.
Trusted by millions: Rome2Rio has earned a reputation as the must-have travel tool for seamless and easy trip planning, enabling its millions of customers to travel the world.
Ubiquitous and Customer-First: Rome2Rio works with booking partners across the globe, connecting its users with the right partners in the region, whether Booking.com, Expedia Group, Omio, recently added Despegar, or its thousands of transport partners, to make their travel experience personal and incredible.
Mar 03, 2025
