Los Angeles, CA (March 26, 2025) — In March 2025, Paramount Running, a premier run club based in Tokyo, Japan, is teaming up with RIVR, a cannabis and mushroom-infused yerba mate and tea brand owned by the Southern California-based Soboba Band of Luiseño Indians, to participate for the first time in The Speed Project, a 300+ mile race from Santa Monica, CA to Las Vegas, NV.

Lono Brazil, founder of Paramount Running, aims to be the f…

Los Angeles, CALIFORNIA (2025) — Just before the Soboba Band of Luiseño Indians were set to launch RIVR, a cannabis and mushroom infused tea, in late 2024, California enacted an emergency ban on hemp-derived THC products. This new law, which took effect just days before the scheduled launch, immediately prohibited manufacturing, distributing, and selling RIVR online within the state. As a result, the highly anticipated California d…