U.S. Launch of CipiCipiViral Makeup Brand from Japan, Now Available at Rei Cosmetics
Rei CosmeticsMay 25, 2026
Rei Cosmetics is pleased to announce the U.S. launch of CipiCipi, a viral beauty sensation from Japan. Created by Rainmakers, one of Japan’s most influential beauty manufacturers, CipiCipi was developed as a “recipe for kawaii,” blending playful aesthetics with high-performance formulations.
True to its name, the brand delivers irresistibly cute packaging alongside products that are thoughtfully designed and highly functional. Among its standout offerings are the dewy lip tints, which have garnered multiple beauty awards in Japan for their hydrating formulas and vibrant color payoff.
CipiCipi is now available at Rei Cosmetics in limited quantities. Customers are encouraged to shop early, as popular shades are expected to sell out quickly.
Rei Cosmetics is a women-owned online retailer dedicated to making Japanese beauty more accessible in the U.S. Based in NYC, the company thoughtfully curates Japanese skincare, makeup, and haircare known for quality, innovation, and everyday ease. Rei Cosmetics believes great beauty should be both effective and affordable, focusing on products that deliver real results without unnecessary markups. From cult favorites to everyday essentials, Rei Cosmetics brings the best of Japanese beauty directly to customers’ doors at prices that make sense.
Rei Cosmetics sources bestselling products from Japan directly through authorized distributors and brands to ensure authenticity and quality. Because many J-Beauty brands are still relatively unknown in the United States, the company’s founders, Nami Soejima and Chiaki Honda, two Japanese women based in NYC, focus on educating U.S. consumers on what makes Japanese beauty distinct and why these products work. Through thoughtful curation and clear education, Rei Cosmetics helps customers discover and shop Japanese beauty with confidence.
May 25, 2026
