Introducing WonjungyoRecreate K-Pop Idol makeup with products designed by makeup artist WON JUNGYO
Rei CosmeticsApr 22, 2026
We are pleased to introduce Wonjungyo, one of the most sought-after beauty brands among Gen Z and millennial consumers in Japan. The brand was founded by renowned Korean makeup artist WON JUNGYO, celebrated for her work with leading K-pop artists.
Widely recognized in both Korea and Japan as a pioneer of aegyosal (under-eye contouring) makeup, WON JUNGYO is known for her ability to enhance natural beauty through radiant, skin-first techniques. Her approach to base makeup and luminous complexion has played a significant role in shaping contemporary K-beauty trends.
In developing her eponymous brand, WON JUNGYO partnered with Japanese cosmetics manufacturer Rainmakers to create a thoughtfully curated lineup. Each product is designed to make professional-level artistry accessible, allowing consumers to effortlessly recreate polished, idol-inspired looks in their everyday routines.
About WON JUNGYO
WON JUNGYO is a Korean makeup artist who began her career in 2008 and has worked with some of the most prominent names in K-pop. Known as a pioneer of aegyosal (under-eye contouring) makeup, she has built a reputation for translating professional techniques into intuitive, easy-to-use products through her brand, making expert artistry approachable for a wider audience.
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About Rei Cosmetics
Rei Cosmetics is a women-owned online retailer dedicated to making Japanese beauty more accessible in the U.S. Based in NYC, the company thoughtfully curates Japanese skincare, makeup, and haircare known for quality, innovation, and everyday ease. Rei Cosmetics believes great beauty should be both effective and affordable, focusing on products that deliver real results without unnecessary markups. From cult favorites to everyday essentials, Rei Cosmetics brings the best of Japanese beauty directly to customers’ doors at prices that make sense.
Rei Cosmetics sources bestselling products from Japan directly through authorized distributors and brands to ensure authenticity and quality. Because many J-Beauty brands are still relatively unknown in the United States, the company’s founders, Nami Soejima and Chiaki Honda, two Japanese women based in NYC, focus on educating U.S. consumers on what makes Japanese beauty distinct and why these products work. Through thoughtful curation and clear education, Rei Cosmetics helps customers discover and shop Japanese beauty with confidence.
Apr 22, 2026
