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Rally
Rally | Recovery Reimagined
Overview
Date Established | 06/2025 |
Founder | John Benjamin, Inventor and Co-Founding Advisor & Mike De Santis, Co-Founder |
Industries |
Health & Wellness
Fitness
Tech
Lifestyle
Outdoor Adventure
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Website | https://getrally.co/ |
Social |
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About
Rally is redefining muscle recovery with the first orbital massage tool designed to work with your body—not against it. Built for everyday life, Rally nurtures sore, tight muscles, enhances mobility, and helps you lead a more active, energized lifestyle. Unlike percussive devices, Rally’s proprietary orbiting pad delivers deep recovery, relaxation, and myofascial release through a soothing, low-impact motion. The result is relief that’s both powerful and gentle, warming and penetrating muscles without punishing them. Quiet and engineered for comfort, Rally produces less than half the noise and vibration of leading massage guns, making it the perfect companion for consistent, restorative self-care.
Founding Story
Inspired after watching his dad, a lifelong athlete, struggle with intense muscle spasms and plantar fasciitis, John Benjamin set out to create a solution. He became fixated on how to deliver deep, penetrating muscle relief in a form that was neither harsh nor unwieldy. Through collaboration with leaders in sports medicine and orthopedics – as well as team of over 30 industrial designers and engineers – the Rally device took shape. Today, Rally is being used to treat professional athletes around the world, helping them to train harder and recover faster as the first orbital massage tool that works with the body, not against it. Rally helps treat sore, tight areas, enhance mobility and ultimately empower people to live a more active, energetic life.
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×Team Bios

John Benjamin
Inventor, Founding Advisor
John is a founding advisor and inventor of Rally. John has been a senior startup operator and strategic consultant for over ten years. He has contributed commentary on business for Time Magazine, Barron's, and Fortune. He holds a BA from the University of Virginia, an MA from Georgetown University, and an MBA from the M.I.T. Sloan School of Management, where he was a Dean's Fellow and lecturer. He lives in New York City.

Mike De Santis
Co-Founder
Mike De Santis is the CEO of Doris Dev, an award-winning global product development firm with teams in New York and Hong Kong. With over a decade of experience launching and scaling consumer brands, Mike is a trusted advisor to founders and entrepreneurs navigating the complex journey from idea to market. He has helped build and operate high-growth businesses across wellness, beauty, and home, including as a founding team member of Rally and Canopy—both known for combining thoughtful design with real-world performance.
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