Proov is a pioneering women's health company on a mission to empower women with the tools, data, and knowledge they need to understand and navigate their unique hormone journeys. From fertility through perimenopause, Proov offers science-backed, at-home hormone insights that help women take control of their health with clarity and confidence. By bridging the gap between daily symptoms and actionable hormone data, Proov is redefining how women approach their well-being at every stage of life.
Rooted in innovation and accessibility, Proov is committed to delivering trusted solutions that support body literacy and informed decision-making. As a women-led company, Proov is passionate about creating a future where hormone health is no longer a mystery ... it's a conversation. Through community support, education, and thoughtful partnerships, Proov continues to advocate for a world where every woman feels seen, heard, and supported.
Founding Story
Amy Beckley, a PhD scientist and infertility veteran, is on a mission to revolutionize hormone health for women at every stage of life. After struggling with infertility and experiencing seven miscarriages, Amy used her scientific expertise to diagnose her own luteal phase defect, a problem with ovulation. Armed with this knowledge, she then created Proov, an at-home ovulation test that costs a fraction of traditional fertility treatments. Proov helps women pinpoint issues with ovulation, which is the leading cause of infertility. "All the well-timed intercourse in the world won't help if you're not ovulating properly," Dr. Amy explains. Proov’s FDA-cleared diagnostics provide a cost-effective, accessible solution for couples eager to start a family, addressing issues like low progesterone without the financial burden of IVF.
Several years into being a leader in the hormone health industry, as Dr. Amy began to experience symptoms of hormone imbalance in her early 40s, she expanded her focus to include perimenopause, the transition period from fertility to menopause. This transition can be challenging for many women who experience a variety of unexplained symptoms, and just wants to feel like herself again. Amy understands the complexities of this stage and is dedicated to providing women with the knowledge & tools they need to manage their hormone health.
Amy's commitment to hormone health ensures that women have access to solutions for every phase of their lives, from menstruation to menopause.
Dr. Cindy is the Founding Physician and Medical Director of the Nevada Fertility Institute. In addition to her focus on women's health and empowerment, Dr. Cindy is highly engaged in issues affecting those within the Global Health Diaspora, and is a leader in the field of international telemedicine. A Yale- and Johns Hopkins-trained speaker, writer and influencer, she has authored many scientific and academic papers and is regularly featured in media outlets including Propublica, USA Today, Forbes and others.
Affectionately known as "The Egg Whisperer," Dr. Aimee Eyvazzadeh is a leading fertility expert and host of The Egg Whisperer podcast. Her work with Proov is part of her greater mission to educate people about their fertility potential and take the mystery out of reproductive medicine and technologies. Dr. Aimee holds credentials from UCLA, Harvard and the University of Michigan in Obstetrics & Gynecology, Reproductive Endocrinology & Infertility, and Public Health Management.
Dr. Joshua Klein leads the medical practice at Extend Fertility and is a board-certified reproductive endocrinologist and assistant professor of Obstetrics, Gynecology & Reproductive Science at the Icahn School of Medicine at Mount Sinai. Prior to co-founding Extend Fertility, Dr. Joshua practiced for several years at one of the largest academic IVF programs in the US. He has authored numerous scientific and academic publications and has been named a Super Doctor every year since 2017. He holds credentials from Harvard and Columbia University.
Dr. John Park is board-certified in Ob/Gyn, Reproductive Endocrinology and Infertility. He is a member of the American College of Obstetrics and Gynecology, American Society of Reproductive Medicine, and Society of Reproductive Surgeons. Dr. John's areas of expertise include polycystic ovary syndrome, endometriosis, ovulation induction, in vitro fertilization (IVF), and minimally invasive reproductive surgery. He has published many scientific and academic writings on these topics. Dr. John holds credentials from Washington University is St. Louis and Emory University.
Dr. Amy Beckley faced fertility and recurrent miscarriage struggles due to hormone imbalance (low progesterone). Armed with her PhD in Pharmacology from the University of Colorado Anchutz Medical Campus, she got to work in the lab and founded Proov to fill the gap she discovered in both knowledge and reliable options.
When perimenopause hit, Amy discovered the same fertility hormone imbalance she experienced was the cause of her debilitating peri symptoms. So, she expanded Proov to help women like her confidently manage menopause and get back to feeling more like themselves.
Testimonials
“As a fertility doctor, Proov is one of the most comprehensive, reliable at home diagnostic testing and support systems I’ve ever seen. I love that Proov provides a suite of products that allows patients to have more information and tools from the comfort of home.”
Dr. Aimee Eyvazzadeh
MD, MPH, FACOG
I'm an assistant professor of OB-GYN and reproductive science. I recommend Proov to my patients because it's an easy, convenient tool.
Dr. Joshua Klein
MD, FACOG
I see a lot of patients who have ovulatory disorders or issues with ovulation. I like using Proov PdG tests in my patients for whom ovulation isn't clear so we can figure out once and for all what's their ovulation status, and help us move on to discovering the way to treat their specific fertility issues.
