POCA is a new on-the-go sweetener designed to personalize your everyday drinks. POCA brings a modern approach to sweetness, delivering zero-cal, zero cane sugar indulgence with a good source of fiber. Built by former Hims executives, POCA is focused on the next generation of consumer brands.

Launching with evergreen flavors Vanilla, Caramel, and Pistachio, each flavor is crafted for today’s palate, with the better-for-you nutritionals that consumers expect. The initial flavor lineup marks just the beginning, with additional flavors and limited-edition drops already in development.