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Brooklyn, NY (January 15, 2026) — Pianissimo, the Brooklyn-based luxury knitwear brand defined by understated design and considered craftsmanship, announces the launch of its dedicated website, marking its evolution into a fully independent brand. Formerly introduced as a sister label to home goods brand PILLOWPIA, Pianissimo now moves forward with a distinct identity and singular focus: conscientious luxury without compromise.
In an industry where sustainability often asks consumers to sacrifice design or quality, Pianissimo rejects that premise entirely. The brand operates on a fully made-to-order model, using advanced 3D knitting technology to produce each piece in a single, continuous form. The result is seamless construction, precise fit, and minimal material excess - an exercise in underproduction and exceptional quality. Every garment exists because it is wanted, not forecasted.
Pianissimo works exclusively with premium natural fibers from long-standing, family-owned suppliers, selected for comfort, durability, and longevity. Produced locally in New York, each garment is knit to order, hand-finished, and quality-checked within 5 to 10 business days. Local production allows the brand to limit transportation, oversee ethical labor practices, and maintain rigorous standards without creating surplus inventory.
“You no longer have to choose between beauty and responsibility,” says Founder Pia Rappaport-Goldman. “In a world accustomed to instant delivery, our approach proves that thoughtful craftsmanship and efficiency can coexist.”
At a time when consumers are rethinking how and what they buy, Pianissimo offers a quieter alternative: fewer pieces, made better, with purpose - designed to be worn, cared for, and kept.
The Pianissimo collection is available exclusively at www.pianissimo.shop.
About Pianissimo
Pianissimo is a Brooklyn-based luxury knitwear label, crafting heirloom-quality pieces in the U.S. Each garment is knit-to-order using eco-conscious fibers, including Scottish cashmere and Italian merino wool, from ethically responsible mills. At Pianissimo, we believe true luxury is calm, measured, and responsible. Every piece reflects understated confidence, refinement, and quiet authority, honoring the materials, the artisans, and the world we inhabit.
For more information, please visit www.pianissimo.shop and follow their Instagram at @pianissimosociety.
Media Contacts
Pia Rappaport-Goldman
pia@pianissimo.shop
Founder & CEO, PILLOWPIA & Pianissimo
Ieva Skamarociute
ieva@pianissimo.shop
PR Manager, PILLOWPIA & Pianissimo
PILLOWPIA is a home accessories shop dedicated to offering easy eclectic pieces in an accessible way. Founder Pia Rappaport-Goldman brings her playful and uncomplicated style to the table where form and function both have equal seating. Her fine and commercial art education, coupled with her background building archives for major fashion designers, translates into an aesthetic that is enduring, transportive, and deeply rooted in nostalgia.