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Overview

Date Established 06/2022
Founder Olivia Bae
Headquarters None
Industries
Beauty
Health & Wellness
E-commerce & Retail
Entrepreneurship
Lifestyle
Business
Website https://www.persevehair.com
Social

About

Founded by hairstylist of 27+ years, Hyeri and her daughter, Olivia. PERSEVE is a line of affordable salon-inspired, luxurious haircare products formulated in South Korea. Think Oribe vibes under $14 created by a hairstylist of 27+ years formulated with leading chemists in South Korea with prestige ingredients like Royal Jelly.

Founding Story

PERSEVE is a brand I founded with my partner in crime AKA my mom. After a personal experience with hair loss, I was on a journey to rediscovering how to take care of my hair and I found that a lot of drugstore affordable haircare products really lacked quality ingredients. But also didn't have a luxurious experience like the shampoos and conditioners you would find at Sephora that retails for $30 and over. We wanted to create an even better quality alternative with better for you ingredients, but under $20. So my mom, a professional hairstylist of 27 years, and I worked together with leading chemists in South Korea to create all our formulas. We wanted to incorporate our East Asian roots by formulating everything in our home country with unique, powerful ingredients. 


x Olivia

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