Perseve Hair - Public Relations Media Kit - Press Hook

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Overview

Date Established	06/2022
Founder	Olivia Bae
Headquarters	None
Industries	Health & Wellness E-commerce & Retail Entrepreneurship Beauty Lifestyle Business
Website	https://www.persevehair.com
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About

Perseve Hair is a salon-inspired K-beauty haircare brand making luxury results accessible for everyone. Co-founded by Olivia Bae and her mother Hyeri, a 30-year professional hairstylist, Perseve combines generational salon expertise with modern Korean innovation to create high-performance formulas that are both affordable and effective. With products made in South Korea and priced under $12, Perseve Hair is one of the most affordable K-beauty haircare brands on the market today. Since launching, the brand has been award-nominated and featured in leading publications including Business of Fashion, WWD, Glossy, and Brit + Co.

Founding Story

Perseve Hair was founded by Olivia Bae and her mother, Hyeri, a 30-year NYC hairstylist and five-time entrepreneur. Together, they set out to merge Hyeri’s decades of salon expertise with Olivia’s modern vision for beauty, creating a K-beauty haircare brand made in South Korea that delivers luxury results for under $12.

Products

Recure & Revive Shampoo $10.00

Ultra Hydrating R&R Damaged Hair Treatment $11.00

Recure & Revive Masque $12.00

Recure & Revive Conditioner $10.00

Retailers

Amazon

Walmart

FabFitFun

Affiliates

Shopify Collabs

TikTok Shop

Amazon

ShopMy

Press

Beauty Independent - Jul 28, 2025 Haircare Emerges As K-Beauty’s Next Big Category "Similar to their skincare counterparts, K-Beauty haircare brands are typically reasonably priced. For example, all of Perseve’s products featuring ingredients such as royal jelly, amber and acai palm—shampoo, conditioner, deep conditioning mask and treatment mask—are priced under $12. Olivia Bae launched the brand in 2022 with her mother Hyeri Sung, who worked as a hairstylist in New York City for 30 years. In March, it landed at 400 Walmart locations, making it one of the first K-Beauty haircare brands to roll out at the chain."

NewBeauty - Jun 30, 2025 The Best K-Beauty Hair Products to Try This Summer "Founded by veteran hairstylist Hyeri Sung and her daughter Olivia Bae, Perseve is meant to make Korean hair care available to a wider audience. All four products in the line range from $10 to $12 thanks to the founders’ relationships with Korean manufacturers, which allows them to “keep prices low, but performance high.” This argan oil– and shea butter–infused cream can be used as a hydrating hair mask or a leave-in conditioner, and is great for reducing dryness and frizz."

BeautyMatter - Jun 10, 2025 MEET THE FINALISTS: BEAUTYMATTER 2025 AWARDS "Best Breakthrough Haircare (Shampoo): Recognizes innovation in a finished shampoo product related to either formulation, delivery system, new format, use of technology or sustainability."

WWD - Mar 18, 2025 All the Beauty Retail Expansions of 2025 "Salon-inspired Perseve Hair, founded in 2022 by Olivia Bae, has entered 400 Walmart doors. The brand is a member of the 2023 Ulta Beauty MUSE Accelerator cohort and includes a range of Korean-made hair care products priced under $12 and under."

Beauty Independent - Mar 14, 2025 5 Beauty Brands Launching At Walmart "Salon-inspired K-Beauty brand Perseve Hair is making its retail debut in 400 Walmart stores this month with shampoo, conditioner, leave-in conditioner and a hair treatment mask priced under $12."

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