Perseve Hair

Overview

Date Established	06/2022
Founder	Olivia Bae
Headquarters	None
Industries	Health & Wellness E-commerce & Retail Entrepreneurship Beauty Lifestyle Business
Website	https://www.persevehair.com
Social

About

Perseve Hair is a salon-inspired K-beauty haircare brand making luxury results accessible for everyone. Co-founded by Olivia Bae and her mother Hyeri, a 30-year professional hairstylist, Perseve combines generational salon expertise with modern Korean innovation to create high-performance formulas that are both affordable and effective. With products made in South Korea and priced under $12, Perseve Hair is one of the most affordable K-beauty haircare brands on the market today. Since launching, the brand has been award-nominated and featured in leading publications including Business of Fashion, WWD, Glossy, and Brit + Co.

Founding Story

Perseve Hair was founded by Olivia Bae and her mother, Hyeri, a 30-year NYC hairstylist and five-time entrepreneur. Together, they set out to merge Hyeri’s decades of salon expertise with Olivia’s modern vision for beauty, creating a K-beauty haircare brand made in South Korea that delivers luxury results for under $12.