Peach Bowl, INC.

Overview

Date Established	01/1967
Founder	Georgia Lion's Club
Headquarters	Atlanta
Industries	Sports
Website	https://chick-fil-apeachbowl.com/

About

Peach Bowl, Inc. is a 501(c)3 organization that manages multiple high-profile events and initiatives in college athletics. With headquarters in Atlanta, they own and operate the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, handle day-to-day operations of The Dodd Trophy, and were founding sponsors of the new College Football Hall of Fame in Atlanta. Established in 1967, their mission is to positively impact people's lives by celebrating college athletics through best-in-class events and activities that generate charitable donations, scholarships, economic impact, and memorable experiences.

Founding Story

In 1967, the Georgia Lion's Club set out to create a unique organization that would celebrate college athletics and make a difference in people's lives. With passion and dedication, they founded Peach Bowl, Inc., which hosted its first NCAA-sanctioned Peach Bowl game in Atlanta the following year. As the organization grew, it expanded its initiatives to include other events and partnerships, such as the Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, and the new College Football Hall of Fame in Atlanta. Through these events, Peach Bowl, Inc. has made lasting positive impacts on countless individuals, while celebrating the spirit of college athletics.